Kom med ind på den mentale kampplads der er foran hylden i supermarkedet. En ny undersøgelse viser, at audio-markedsføring kan øge købsintentionen markant for FMCG brands.
Ved at måle forsøgspersoners micro-emotions kunne Radiocentre også se hvilke reklamer der havde den bedste effekt. Vært Rune Born Schwartz, medvirkende Mark Barber, Radiocentre UK.
Links til de omtalte undersøgelser:
Building Shelf Awaewness
https://www.radiocentre.org/research/building-shelf-awareness/
The Power of You : (IPSOS 2020)
https://www.ipsos.com/ipsos-mori/en-uk/power-you-why-distinctive-brand-assets-are-driving-force-creative-effectiveness
The Smart Shelf (Nielsen)
https://www.nielsen.com/ssa/en/insights/report/2020/the-smart-shelf-your-pathway-to-winning-in-retail/
Ved at måle forsøgspersoners micro-emotions kunne Radiocentre også se hvilke reklamer der havde den bedste effekt. Vært Rune Born Schwartz, medvirkende Mark Barber, Radiocentre UK.
Links til de omtalte undersøgelser:
Building Shelf Awaewness
https://www.radiocentre.org/research/building-shelf-awareness/
The Power of You : (IPSOS 2020)
https://www.ipsos.com/ipsos-mori/en-uk/power-you-why-distinctive-brand-assets-are-driving-force-creative-effectiveness
The Smart Shelf (Nielsen)
https://www.nielsen.com/ssa/en/insights/report/2020/the-smart-shelf-your-pathway-to-winning-in-retail/
The podcast Audio by Bauer Media is distributed by Podplay. Here you find the podcasts RSS feed.