Kreativ nerve, klare KPI’er og planer for alle platforme, er nogle af nøglerne til succes for podcast fra brands og organisationer.  Innovationschef Rune Born Schwartz læser sin og R&D Director Birgitte Bjerg Lorenzens artikel om branded podcast.

Tre ting brands bør fokusere på, når snakken falder på podcast

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Velkommen til vores podcast om audio. I første omgang kan du finde fire afsnit om lydidentitet - altså hvordan et brand kan skille sig ud fra mængden med sin egen lyd. 

Hvis du har har spørgsmål til dette eller Bauer Media så kontakt Research & Development Director Birgitte Bjerg Lorenzen på birgitte.lorenzen@bauermedia.dk

Tre ting brands bør fokusere på, når snakken falder på podcast

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