Coronakrisen har accelereret den digitale udvikling. Men hvad har vi lært om forholdet mellem online og offline medier i markedsføring under krisen?  "Vi gik for digital for tidligt" siger Kresten Bach Søndergaard, der er Business Development Director hos Group M i dette afsnit af AUDIO fra Bauer Media. Vært, Rune Born Schwartz.

Vi gik for digitalt for tidligt

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Velkommen til vores podcast om audio. I første omgang kan du finde fire afsnit om lydidentitet - altså hvordan et brand kan skille sig ud fra mængden med sin egen lyd. 

Hvis du har har spørgsmål til dette eller Bauer Media så kontakt Research & Development Director Birgitte Bjerg Lorenzen på birgitte.lorenzen@bauermedia.dk