Hvorfor er supermarkeder indrettet, som de er? Hvorfor og hvordan påvirker musik vores indkøb? Og hvordan hænger udsalg sammen med smertecenteret i vores hjerner? I dette afsnit gør Sally Khallash os klogere på de mekanismer, der ligger bag vores måder at købe ind på, og de adfærdsmønstre og irrationelle beslutninger der kommer til udtryk, når vi bevæger os ind i en butik- fysisk såvel som online. Podcasten er produceret for Lendo af Bauer Media. Vært: Lasse Rimmer, medvirkende: Sally Khallash.

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Primus Optimus er en podcast om de mange irrationelle beslutninger, vi tager i vores hverdag. Lasse Rimmer undersøger sammen med adfærdsforsker og beslutningsteoretiker Sally Khallash, hvorfor vi vælger som vi vælger - i supermarkedet, i kærligheden eller på arbejdspladsen. Podcasten er produceret for Lendo af Bauer Media. 
Vært: Lasse Rimmer, medvirkende: Sally Khallash, producer: Martin Birket-Smith, redaktør: Rune Born Schwartz

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