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Ridiculous History

CLASSIC: When (and why) did the US start calling its citizens consumers?

Ridiculous History
Ridiculous History

Today, the terms "citizen" and "consumer" are often used interchangeably by authors, journalists and politicians. To some experts, this shift has disturbing implications. But how important is a word? How did this switch occur, and why? In today's classic episode, Ben and Noel explore the implications of this strange, often unexamined, evolution.

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Ridiculous History
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