#83 Re-Branding of Gong with Udi Ledergor
In this Sales & Marketing Talk Show, we discuss the Brand renewal of Gong with Udi Ledergor, CMO of Gong.
Udi is the CMO at Gong and a 5-time VP Marketing with 20 years of experience leading world-class marketing teams for public and private companies in B2B tech so he has a lot of valuable information about this topic!
If you don’t already know Gong it’s a revenue intelligence platform, raised 250million$ Seed E with $7.25 BILLION valuation, and their marketing team has been scaling rapidly.
-Why did Gong decide to do a brand renewal?
-Why great branding is so important?
-What kind of team Gong had on building the new brand?
-When did this rebranding process start in Gong?
-Is Rebranding always a one-time project or is it ongoing work all the time?
-When talking about brand renewal people often think the brand is only the visuals. What were the things Gong touched while doing your brand renewal?
-Udi shares about: “One REALLY fun part of this rebranding process was getting to work with animators and music composers”
-How much money did Gong burn for the brand renewal and how do they measure the ROI of that?
-What would Udi do differently in the rebranding process if you could start all over?
-Previous guest Michael Hanson’s question to Udi: "How do you get your people to be so active on LinkedIn?"
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