I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Martin, om Sales Plays.  De kommer vidt omkring og taler blandt andet om:

- Hvorfor Sales Plays er relevante for B2B salgsorganisationer

- Hvordan kommercielle organisationer praktisk kan udvikle og anvende Sales Plays.

- Hvornår en data-drevet tilgang til sit arbejde med Sales Plays bliver en nødvendighed og hvordan man lykkedes med det.

#18: Mikkel & Martin - Sales Plays

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"Where will growth come from?"

An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure.

This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. 

Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts.

Happy listening and looking forward to put growth on the agenda!

- Formerly known as "The CRO Podcast".

#18: Mikkel & Martin - Sales Plays

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