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The CRO Podcast

Troels Rygaard - Setting the right team in marketing

Description

In this episode, partner at Kvadrant Consulting, Martin Nyvang Mariussen speaks with Troels Rygaard who is Founder & CMO of The Bridge Innovation and former VP of Global Marketing in Foss.

Together, they discuss how to set the right team in marketing, how to handle and motivate young professionals, and how marketing can create a customer-centric organisation through sharing insights with, for example, R&D.