012 What Exactly is the Sales Cycle?

So many people come to me worried about visibility - wishing that just doing the work they love would be enough to attract the right people towards them - but sadly, it isn’t. No matter what marketing and sales strategy you adopt for your business, you are going to need to put your head above the parapet and make yourself visible. And of course that’s scary; it makes you feel vulnerable - which is why this work is resisted by so many of the people I've worked with. But it is essential for your business's survival, growth, and success and in this episode, I explain why.

What You'll Learn:

• A quick trip back in time to my first training in sales
• My objections to the sales cycle model that was taught to me in the late 90s
• The four stages of my version of the sales cycle 
• Why most entrepreneurs struggle with the first stage, attracting new people to the community
• Why every part of the cycle is equally important 
• The "Sleeping Beauty belief" and why it will undermine your success

Listen in and let me help you to overcome your resistance to getting visible and attracting new clients - because you need to grow your community if want to actually make a difference. 

Resources:

• What is the Sales Cycle? A mini-guide: https://actually.world/resources/ 
• Building Blocks Guide: https://actually.world/resources/
• The Actually® Planning Retreat: https://your.actually.world/annual-planning-retreat-2022
• Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually
• Find out more about Actually® https://actually.world/ 
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• LinkedIn https://www.linkedin.com/in/saraactually/