006 To Niche or Not to Niche

Leaving my personal and grammatical issues with using the word "niche" as a verb aside, today I'll talk about niching. I'll go through why developing a clear niche of ideal clients for your business is necessary; how to avoid falling into predatory thinking about niching; and debunk the three most common excuses entrepreneurs use to resist developing a niche. 

What You'll Learn:

• Why we must take the time to develop a niche
• Truths vs. myths about niching 
• What happens to your message when it's too generic
• The advantages of figuring out who your ideal client is
• Why it's necessary and healthy for your business that your marketing excludes some people

Once you find your niche and understand your ideal client, they will become your business' best friends. insights from them can help you to answer all kinds of questions like what to call your podcast, which social media channel to focus on, or the best time to run a workshop. Niching can help you to ensure you are Actually Making a Difference. 

Resources:

• Book: Predatory Thinking by Dave Trott: https://www.hive.co.uk/Product/Dave-Trott/Predatory-Thinking/16252005
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