004 How to Build a Brand for Your Balloons Business

In today's episode, we will talk all about building your own personal brand. It's no secret, in the current event planning business environment, everyone needs a brand. Long gone are the days when stylists only needed a logo to stand out. Yes, you do need to have a logo, but you must have something extra that defines your brand identity.

What You'll Learn:

- What is a brand?

- How to build your own personal brand

- Create the story behind your brand

- How to build trust and maintain a positive reputation in your business

- The benefits of a good first impression

- How to research your target audience and your competitors

- How to pick your focus area and personality

- Choosing the look for your brand

- How to apply your brand identity across your business

If you think about it, you are your own personal brand. You have a distinct face, an almost unique name and a particular way of communicating. The same should be true for your business. The name, products or services, logo, colours, voices and reputations should be unique only to you. Nonetheless, the most important aspect of it all is maintaining consistency as you extend your brand to every part of your business.

Resources:

- Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness

- Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/

- Connect with Michelle Lemmer https://www.instagram.com/theventsclique