007 How to Stand Out as an Expert in Your Event Business

In this episode, we talk about becoming and showing up as an expert in the events industry. The traditional route towards becoming and being recognised as an expert is spending a lifetime in the industry or earning numerous relevant certifications along the way. But the traditional method takes a long time and is impractical for the new event stylist who wants to enter the events space as a top player. That's why we believe anyone can be an expert, as long as they're credible and bring their A-game every time they show up.

What You'll Learn:

- How to show up as an expert

- How to build trust around your personal brand

- Why giving mediocre and generic tips to prospects is not the way to go

- Building authority in your niche

- The journey towards building a credible brand

- How experts respectfully say no to some clients

- The power of constantly showing up

- How to help your customer pick you

Remember, for most of your clients, this is going to be the first and maybe the only time they'll ever need an events stylist. So, in their confusion, it would be best if you led them down the right path, even if it means highlighting that you may not be the right fit for a particular project.

Resources:

- Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness

- Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/

- Connect with Michelle Lemmer https://www.instagram.com/theventsclique