Build Your Copywriting Business
Build Your Copywriting Business
About Build Your Copywriting Business
Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between.
To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it. So let’s get started!
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“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When a client starts to talk to you about potentially running tests on your copy, this is something that you should not only embrace, but even be excited about. Testing your copy is a chance for you to better serve your client, allowing you to learn a lot about what resonates with a particular audience. In this episode, Nicki and Kate discuss how testing works, as well as different opportunities for testing copy that could help you deliver more value and drive better results. --------------- Mentioned on this Episode What is a Copywriting Test and Should You Do One? Related Links Know Your Copywriting Numbers Copywriting Metrics: What You Need to Know --------------- Get Free Copywriting Training here
We know by now that pitching clients is hands down the best way to control your workload and your income. But if you’re spending all your time pitching new clients, you could be missing a trick… Sometimes we forget that the easiest clients to pitch are the ones who already know you and love the work you’re doing. So today, Nicki and Kate are diving into the strategies for upselling past and current clients so that you can deliver more value, increase your income, and grow your business! --------------- Related Links Should You Package Your Copywriting Services? Too Afraid to Pitch? Business Owners WANT Your Copywriting Pitches --------------- Get Free Copywriting Training here
OK, it’s time to ‘fess up. Is some laziness starting to creep into your copywriting? If you find yourself hitting “send” without a second look, resorting to tired seasonal puns (PLEASE no more “fall for falling prices”), or skipping the strategy stage…it might be time for a wake-up call. Our clients rely on us for the highest quality work and, as tempting as it can be to cut corners sometimes, it’s a sure fire way to start producing mediocre work. Listen in to discover the lazy behaviors you want to steer clear of to achieve copywriting success. Plus, Nicki and Kate reveal the lazy habits they’ve been guilty of too—no one’s perfect after all 😉 --------------- Mentioned on this Episode Wendy’s Ranch Tooth commercial Are You Skipping This Essential Copywriting Task? Related Links Keep Your Copywriting Creative Review from Going off the Rails The Creative Project Process Self-Edit Your Copywriting: Why It’s a Must & How To Do It --------------- Get Free Copywriting Training here
Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn’t seem to find a way to make it her full-time gig. But spending 20 years working in the bar and restaurant industry, living paycheck to paycheck, had started to take its toll physically and emotionally. Within a matter of months of starting the CCA course, Kelsey’s portfolio site was up and running and she landed the job of her dreams. Not only has she already bagged herself a promotion to senior copywriter (in under a year!), she also gets to work on some pretty exciting (ahem, KIM K!!) brand collaborations. Listen in to Kelsey’s story, which is a great testament to taking action, even when you have doubts. --------------- Mentioned on this Episode Kelsey’s portfolio Related Links Building a Copywriting Side Hustle With a Full-Time Job – Claire’s Story Build a Copywriting Business While Working 9 to 5 Journalist Turned Copywriter – Dori’s Story --------------- Get Free Copywriting Training here
When you’re starting a new career in copywriting, you might run into some…less than helpful comments, shall we say. “Copywriting–is that actually a real career?” and “Is that even something you can make money from?” are some of the classics. But as Taylor Swift so wisely said: “The haters gonna hate (hate hate hate hate)” and you can’t live your life letting other people’s opinions hold you back from your goals. Whether they’re people from your inner circle or strangers online, listen in as Nicki and Kate dig into the best ways to handle anyone getting in the way of your copywriting success. --------------- Mentioned on this Episode Changing Careers to Become a Copywriter – Adele’s Story Why Some Copywriters Fail Related Links The Worst Advice for New Freelancers (And What to Do Instead) Why People Tell You “Copywriting Is Hard to Get Into” Which Work From Home Writing Jobs Are Real? --------------- Get Free Copywriting Training here
While it’s not necessary to build a successful copywriting career, adding complementary skills to your toolbox can be advantageous. And–despite its name–content strategy can actually make a great pairing with copywriting. Experienced content strategist Amanda Hand joins Nicki and Kate in this week’s episode to dig into this role further and what it takes to create high-performing content that drives business growth. For anyone interested in the dynamic field of content strategy and SEO, Amanda is a must-listen voice! (Content writing…content marketing…content strategy…we know how confusing all the content buzzwords can be. But don’t panic–all will be explained in the episode!) --------------- Mentioned on this Episode What’s the Difference Between Copy and Content? #1 Secret for Copywriting Success LinkedIn SEO Keyword strategy course – a basic introduction to SEO keywords Here’s a basic course Amanda asks writers to take on her team. It’s less than 2 hours and it helps them think about keywords and how to use them to help understand the user when writing. Find out more about Amanda’s SEO agency Related Links What is Content Strategy? And How Is It Different from Copywriting? What You Need to Know About Being an “SEO Copywriter” --------------- Get Free Copywriting Training here
We love recording the Build Your Copywriting Business podcast ... but sometimes we mess up. A lot. Luckily, we have the very best podcast editor, Julie, who makes us sound extra coherent. To celebrate her 3-year anniversary with the Nicki K Media team, we enlisted her husband Jay's help to put together this tribute to all the times we're caught saying "Sorry Julie" while recording. A project that started as a joke became a very serious reality. Enjoy this earworm of a song and show your appreciation for Julie's editing genius by leaving her a note in your review!
We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’]?” Despite its wealth of information, the internet has created an echo chamber of bad advice, especially for new copywriters. In this episode, Nicki and Kate roll up their sleeves and dig into some of the worst recommendations out there, from hand copying ads, to niches, and–dare we even mention–Upwork. You’ll also find out what *truly* works instead–well, at least for our 10,000+ copywriting students… --------------- Mentioned on this Episode 5 Ways to Improve Your Copywriting Why Choosing a Copywriting Niche is Terrible Advice What’s the Difference Between Copy and Content? Artificial Intelligence Copywriting: Do You Need to Worry? 1 Copywriting Tactic You Should Avoid at All Costs What is a Copywriting Test and Should You Do One? Related Links How to Avoid the Copywriting Niche Trap What’s a Copy Test? Content or Copy: How to Tell the Difference and What Should You Charge The Real Math on Job Bidding Site “Success” Should I use job bidding sites like Upwork? --------------- Get Free Copywriting Training here
When it comes to landing copywriting roles, the proof really is in the pudding. If you can demonstrate that you can do great work, the opportunities are there for the taking–and some of them might even be right under your nose… In this episode, Nicki and Kate are joined by Comprehensive Copywriting Academy student Joe, who shares how proactively pitching an idea helped him transition out of a career in finance and into a brand new role as marketing content manager (created just for him!). Listen in to hear the importance of showcasing your value, the power of your current network, and why you don’t need to worry about “knowing it all”. --------------- Mentioned on this Episode Joseph’s Instagram page Joseph’s portfolio Landing a Senior Copywriter Role with No Paid Experience Related Links The Three Steps to Career Change From Financial Professional to Copywriter—Chaundell’s Story Find Copywriting Clients by Networking in the Right Places Changing Your Career to Copywriting While at Your Existing Job Your Goal Should Be to Love Your Career. Period. --------------- Get Free Copywriting Training here
Do your project costs only factor in time spent writing, editing, and in meetings? If so, you may be doing a lot of pro bono work for your clients–and we’re fairly certain you didn’t get into this business to work for free! As a freelancer, it’s easy to get caught up in our emotions, fear, and self-doubt. In this episode, Nicki and Kate encourage us to put on our CFO hats, look at our numbers, and make sure that we are getting paid for *all* of the work that we’re doing. --------------- Mentioned on this Episode The Right Way to Raise Copywriting Rates Increase Your Copywriting Pricing Without Burning Bridges Related Links How to Set Your Copywriting Rates Why Most Advice About How to Price Your Services is Dead Wrong for You Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge --------------- Get Free Copywriting Training here
Do you ever suffer from “shiny object syndrome”? The feeling of learning something new can bring a lot of excitement but it could also be a sign that resistance is creeping in… When you first start digging into copywriting, you’re exposed to a whole new world of possibilities, from SEO, to graphic design and web development. We know how tempting it is to want to learn all of the skills but in reality, it could be slowing down your success. Listen in as Nicki and Kate reveal what’s really needed to make sure you achieve your goals. --------------- Mentioned on this Episode Copywriting & Design: Insights from a Global Design Leader – Ch’ien Chan Related Links What Does a Copywriter NOT Do? Should I Combine Copywriting and Graphic Design Services? What Do Copywriters Actually Do? Fake Job Alert: What You Need to Know About Being an “SEO Copywriter” --------------- Get Free Copywriting Training here
Whether it’s the email formula that will “10x your sales” or the subject line that will “double your open rates”, there’s–unfortunately–a copywriting template for pretty much anything these days. But is pressing the easy button going to deliver excellent results for your client? Tune in as Nicki and Kate talk (ahem, rage) about why you shouldn’t undermine your own skills and the value of what you do by leaning on templates. --------------- Related Links Can Copywriting Software Replace Skilled Copywriters? Artificial Intelligence Copywriting: Do You Need to Worry? --------------- Get Free Copywriting Training here
As many teachers will know, the relentless nature of the job and never-ending to-do lists can certainly take their toll. After 11 years in the profession (frankly, anyone deserves a medal for that!), Comprehensive Copywriting Academy student Amanda knew it was time for a change. After making the fun realization that you can *actually* write for a living–and get paid extremely well–Amanda is enjoying more flexibility, more time with family, and a lot less stress. The icing on the cake? She’s now earning nearly double what she made as a teacher! Listen in as Amanda shares her full story with Nicki and Kate. --------------- Mentioned on this Episode Amanda’s Portfolio Related Links Master Your Money Mindset – With Brie Sodano How to Calm Your Nerves for Meetings with Copywriting Clients How to Set Your Copywriting Rates Business Builder or Time Waster? --------------- Get Free Copywriting Training here
The 2023 Summer Freelance summit brought you a star-powered lineup of expert speakers, dedicated to helping you progress your freelance career. Today’s podcast episode is breaking down three days’ worth of inspiration into a smattering of highlights to help you optimize your freelance business! From mastering your personal finances and combatting procrastination to implementing game-changing features on your website (and much more!), this is your chance to steal some of the most effective tactics that will boost your business as we soon enter 2024. --------------- Related Links Master Your Money Mindset – With Brie Sodano How to Calm Your Nerves for Meetings with Copywriting Clients How to Set Your Copywriting Rates Business Builder or Time Waster? --------------- Get Free Copywriting Training here
Today’s episode is a little bit Back to the Future-esque as we dive into the concept of setting your future self up for success. This is something the Filthy Rich Writer team is verrry big on, so we want to share some of the best actions that will make future you oh so thankful. Tend to drag your heels before sending an invoice? Always finding a reason not to update your portfolio? Listen in for some expert tips to help you smooth out your processes and make your future self proud. --------------- Related Links 5 Ways Super-Productive Copywriters Start Their Days Daily Habits of the Most Successful Writers & Creatives What Are Your Copywriting Business Rules? 3 Steps to Taking a Vacation as a Freelance Copywriter The Right Way to Invoice Your Copywriting Clients --------------- Get Free Copywriting Training here
If you’re anything like most of the members in our community, you’re probably the type of person who sets goals and measures yourself against “ideals”. But sometimes, in the pursuit of those dreams, we forget to give ourselves credit for what we’ve already achieved. Built your portfolio? Sent your first pitch? Landed your first client?! These are all HUUUGE wins worth celebrating! On today’s episode, Nicki and Kate are discussing some of the most valuable takeaways from the book The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy. If you find yourself slipping into “gap thinking” and dismissing your wins a bit too quickly, listen in to discover how you can find fulfillment again throughout your journey of achievement. --------------- Mentioned on this Episode Master Your Money Mindset – With Brie Sodano The Gap and The Gain by Dan Sullivan and Dr. Benjamin Hardy Related Links Should a Money Mindset Matter to Copywriters? Book Pick: Why Your Obsession with Money is Getting in the Way of Your Copywriting Success #1 Thing You Need to Do Throughout Your Copywriting Career --------------- Get Free Copywriting Training here
On today’s Laser Coaching call, Nicki and Kate meet with a Comprehensive Copywriting Academy student who is wondering if she needs to change her approach when pitching ad agencies in particular. In this info-packed coaching call, you’ll hear advice around how to demonstrate that you can think strategically and what to do if resistance is getting in the way of your pitches! --------------- Related Links Copywriting for Ad Agencies: What to Expect and Why It’s Great for Your Career 5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients How NOT to Pitch Potential Copywriting Clients --------------- Get Free Copywriting Training here
Like many Comprehensive Copywriting Academy students, Sonali came from an entirely different professional background. After 11 years in social work, she knew it wasn’t her forever job. Sonali always had an affinity for writing and copywriting soon became an attractive career choice. Sonali decided to go all in on her new career and set a goal to hit $5K a month by June 2023. Spoiler: She hit that by April and now has her sights set on hitting $10K a month by the end of the year! But it’s not just the financial freedom she’s benefitting from, as she now has the flexibility to spend more time with her family in India. Tune in to hear Sonali tell us all about how to be your own superpower when it comes to finding success in copywriting. --------------- Mentioned on this Episode Her Goal Was to Replace Her Teaching Income in 5 Months: She Did It in 6 Weeks View Sonali’s portfolio Related Links From Financial Professional to Copywriter—Chaundell’s Story Landing a 4-Figure Project 2 Months In—Courtney’s Story Most Common Copywriter Backgrounds --------------- Get Free Copywriting Training here
We’ve had the pleasure of hearing some truly remarkable stories and transformations from the students inside our Comprehensive Copywriting Academy. In this special episode, we’re giving you a roundup of some of the very best advice from our CCA students and working copywriters. What all of our success stories have in common? A willingness to embrace discomfort, dream a little bigger, and welcome new opportunities. Get ready to be inspired because if they can do it, what’s stopping you? --------------- Mentioned on this Episode Hitting 6 Figures As a Copywriter in 6 Months – Stacy’s Story Changing Careers to Become a Copywriter – Adele’s Story Landing a 4-Figure Project 2 Months In—Courtney’s Story Landing a Senior Copywriter Role with No Paid Experience – Mike’s Story Becoming a Social Media Copywriter & Manager – Carli’s Story Navigating Ups and Downs in a Copywriting Career – Tammy’s Story Related Links Overcoming Copywriter Imposter Syndrome What to Do When You Feel Inadequate What to Look for in a Copywriting Job 5 Reasons You’re Not Getting Copywriting Job Responses --------------- Get Free Copywriting Training here
Ever felt like your to-do list is about to stage a coup? Some tasks have practically set up camp there for what feels like forever, and you keep telling yourself you’ll get around to them… eventually. Here to arm you with the knowledge to tackle your to-do list with ease is our own operations manager and go-to problem-solver, Kaitlyn Spinney. Tune in to hear her expert advice on managing your time more effectively, reducing overwhelm, and the digital tools that could make your life a whole lot easier! ----------------- Related Links Amp Up Your Copywriting Productivity with Ultra Scheduling 5 Ways Super-Productive Copywriters Start Their Days 4 Tools to Stay On Top of Your To Do List Staying Productive When I’m Unmotivated: Pomodoro Technique How to Set Up Your Schedule When Working from Home --------------- Get Free Copywriting Training here