#108 The power of the employer brand

Companies who direct employer branding activities into recruitment campaigns miss on the real power of employer branding. Recruitment is the final stage in the candidate's journey. The decision making doesn't take place at this phase. It took place long before the applications are being sent. The more experienced your target talent needs to be, the more likely they have made the decisions about their next place to work long before you published your job post. It's too late to influence the most ideal talents at this stage anymore. You only get what's left and available if you leave it to the recruitment stage. In this episode of the Building a Modern Employer Brand podcast, I talk about the power of the real employer brand. 🔗 https://bit.ly/3JR6BaD ⏱ 20:40 min In this episode: 💥 The power of the employer brand 💥 Why it is too late to change your relevant candidates' minds during the recruitment marketing phase if they don't know you. ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 👩🏻‍💻 Take your employer branding career into your own hands and become a student at Talent Marketing School! Learn all you need to know to master the modern employer brand in my guidance: https://bit.ly/337hsd3 *********** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! **************