#109 Psychographic segmentation in employer branding

We typically group and profile our talent audiences based on roles, job requirements, education and years of experience. This is called demographic segmentation. While demographic segmentation works well in recruiting, it fails in employer branding because employer branding is not about promoting your career opportunities and roles. Employer branding is about positioning your organization as a specific type of organization and employer to specific kinds of people who desire the create the same professional impact as you do as a business. In this episode of the Building a Modern Employer Brand podcast, I introduce you to the psychographic segmentation key in modern employer branding. In this episode: 💡 What is psychographic segmentation? 💡 Why psychographic segmentation makes so much sense in modern employer branding? 💡 What does psychographic segmentation look like? ⏱ 20:52 min If you want to learn more about psychographic profiling, check out this blog post: https://bit.ly/3DxbEe6 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 👩🏻‍💻 Take your employer branding career into your own hands and become a student at Talent Marketing School! Learn all you need to know to master the modern employer brand in my guidance: https://bit.ly/337hsd3 *********** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! **************