#110 Why your business marketing is not the employer branding expert

Should your business marketing be the employer branding expert? I think that’s a fair question to ask. And the answer is: no, they should not be expected to be an expert in employer branding unless they have years of hands-on experience in employer branding. In this episode of the Building a Modern Employer Brand podcast I talk about why your business marketing colleagues are unlikely to be the experts in employer brand marketing. ⏱ 31:35 min In this episode: ❓ Why your business marketing team is not the expert in employer branding? ❓ Understanding the versatility of business marketing. ❓ What makes all marketing fail unless.. ❓ Why HR & talent marketing can afford to be more confident about becoming talent marketing and employer branding experts? The theme article expands on the topic and addresses what is expertise and how to assess if your marketing team has the expertise you need. 🔗 https://bit.ly/37axsQS ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3