#113 Why HR owns employer branding and why it actually makes sense

This week’s episode of the Building a Modern Employer Brand podcast is dedicated to HR directors and HR managers who understand the importance of employer branding, but feel somewhat uncomfortable and unsure about taking the ownership of employer branding. The original definition for employer branding was coined back in 1996 and that declamation stated employer branding as a management framework for the Human Resources community. Employer branding goes way beyond the surface of employer brand marketing and recruitment campaigns. In this episode: 👉 The original definition of employer branding and what that translates into. 👉 Why employer branding was invented for the Human Resource community. 👉 Seeing employer branding beyond recruitment campaigns and career stories. ⏱ 36:03 min Want to tap more into this topic? Check out the theme article in the Modern Employer Brand Blog: 🔗 https://bit.ly/3y7xrIE ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3