HausWitch Founder Erica Feldmann on Business, Beauty & the Commodification of the Feminine [episode 81]

Erica Feldmann shares about resisting the hegemonic narrative and identifying with the archetype of the witch. You’ll also hear about:

• Making your space beautiful on a budget
• Reclaiming the archetype of the witch as an act of rebellion
• How the patriarchy loves to make fun of what women and feminine folks spend money on

♥♥♥ Join The Earth Speak Collective Membership!
Join like-hearted folks in a sacred container and community where you'll:

• Connect deeply to yourself, others, nature & spirit
• Learn to trust your intuition
• Activate your Earth magic
• Expand your healing & divination skills
• Put your intuition into practice in everyday life
• Stop feeling lonely on your spiritual path
• Embody & express your creative power & truths
• Experience safe space without agenda or judgment

When you join the Collective, you get access to all of our past workshops, any live workshops happening while you're a member, live weekly energetic reset calls, monthly community rituals, all the secret episodes, member-run meetups to explore magical topics, and a lively members-only forum (that's not on FB!).

▶▶▶ Learn more and sign up for the Collective membership here: https://www.earthspeak.love/collective

*****

Erica Feldmann is the founder of HausWitch.

She holds a Master's degree in Gender and Cultural Studies, with a research concentration in Witches. Her innate interest in the connection between home spaces and wellness led to the creation of HausWitch in 2012.

What started as a “micro-budget + magic = makeover” interiors blog would eventually become a thriving brick and mortar shop and online community-based in downtown Salem, MA. In 2019, Harper Collins published her book HausMagick: Transform Your Home with Witchcraft.

A Gemini Sun, Pisces Moon, and Scorpio Rising, Erica lives with her wife and two cats in the heart of Witch City.

In this episode, we talk about:

• The reclaiming of Salem, by witches, and for witches
• What is HausWitch and how it came to be
• Identifying with the archetype of the witch, as an act of rebellion
• On running a conscious business and being a spiritual entrepreneur
• Erica’s non-negotiables in home decor
• The commodification of the seasons
• Erica shares how the Money Witch - Jessie Susannah, has helped her in her business
• Scarcity mindset and spending money on self-care and comfort
• Prioritizing community
• On feeling ashamed of your femininity
• Empowerment from beauty and beauty products
• On infighting within communities
• Resisting the hegemonic narrative
• How HausWitch works to influence culture and change social norms
• The witch wound and not feeling witchy enough
• What if you don’t connect with the archetype of the green witch?
• On who gets to qualify you as a witch
• Acknowledging that there is privilege in feeling safe to identify as a witch
• Pushing back against forces of oppression
• House witch tips and investing in aesthetics
• Channeling creative energy in the home
• Making your space beautiful on a budget
• How the interior design industry is focused at rich folk
• How the patriarchy loves to make fun of what women and feminine folks spend money on, whilst profiting from it
• Tapping into your intuition
• Tips for how to get started exploring and identifying with being a witch
• And so much more!

Secret Episodes! Get access to past secret episodes at https://www.earthspeak.love/secret.

Earth Speak Links:

• Join the Earth Speak Collective Membership at https://www.earthspeak.love/collective
• Become an Earth Speak Sponsor and reach more of the people you're meant to serve www.earthspeak.love/sponsor
• Support the Earth Speak Podcast and purchase our t-shirt
• Support Earth Speak and make a donation
• Learn more and participate in the Conscious Marketing Intensive with Nat + Kat https://www.empoweredcuriosity.com/a/2147508580/36o5mApc
• Get the secret episodes at https://www.earthspeak.love/secret

Guest Links:

• Learn more about Erica’s offerings at hauswitchstore.com
• Connect with Erica on Instagram @hauswitch // https://www.instagram.com/hauswitch/
• Connect with Erica on Facebook https://www.facebook.com/hauswitch
• Purchase the book HausMagick: Transform Your Home with Witchcraft
• Connect with HausWitch on TikTok https://www.tiktok.com/@hauswitchstore
• Explore the Counter Magick Cleaning Products https://www.instagram.com/counter.magick/
• HausWitch Newsletter https://manage.kmail-lists.com/subscriptions/subscribe?a=TLDLut&g=U9eMuk
• HausWitch at Home https://www.instagram.com/hauswitchathome/

References:

• Native Land https://native-land.ca/
• Salem / Witch City https://en.wikipedia.org/wiki/Salem,_Massachusetts
• Salem Witch trials https://en.wikipedia.org/wiki/Salem_witch_trials
• Hocus Pocus || Film https://en.wikipedia.org/wiki/Hocus_Pocus_(1993_film)
• The Crucible || Film https://en.wikipedia.org/wiki/The_Crucible_(1996_film)
• Silvia Federici https://en.wikipedia.org/wiki/Silvia_Federici
• Cunning folk https://en.wikipedia.org/wiki/Cunning_folk
• Capitalism https://en.wikipedia.org/wiki/Capitalism
• Storm chasing https://en.wikipedia.org/wiki/Storm_chasing
• Kelly Cutrone https://en.wikipedia.org/wiki/Kelly_Cutrone
• Jackson Pollock https://en.wikipedia.org/wiki/Jackson_Pollock
• Society 6 https://society6.com/
• The Magician || Tarot https://en.wikipedia.org/wiki/The_Magician_(Tarot_card)
• Morgan Elliot https://www.instagram.com/morgzilla28/
• Winny the Witch https://www.instagram.com/p/CTmqBkhrR3f/
• Jordan Awan https://www.instagram.com/jordan_awan/
• Hegemonic https://en.wikipedia.org/wiki/Hegemony
• Erica’s post on spending money in business
• https://www.instagram.com/p/CZpBlLDO35-/
• Money Witch https://www.healyourfinances.com/
• Episode 80 || Money Witch https://www.earthspeak.love/shows-1/money-witch-80
• Money Magic: Practical and Empowering Rituals to Heal Your Finances https://www.healyourfinances.com/books.html
• Equinox https://en.wikipedia.org/wiki/Equinox
• Cis https://en.wikipedia.org/wiki/Cisgender
• TSA https://en.wikipedia.org/wiki/Transportation_Security_Administration
• The Craft || Film https://en.wikipedia.org/wiki/The_Craft_(film)
• The Worst Witch https://en.wikipedia.org/wiki/The_Worst_Witch
• Barnes and Noble https://en.wikipedia.org/wiki/Barnes_%26_Noble
• Sephora https://en.wikipedia.org/wiki/Sephora
• Sage https://en.wikipedia.org/wiki/Salvia_apiana
• Palo santo https://en.wikipedia.org/wiki/Bursera_graveolens
• Cultural appropriation https://en.wikipedia.org/wiki/Cultural_appropriation
• Witches of Instagram https://www.instagram.com/explore/tags/witchesofinstagram/
• HausWitch Community page https://hauswitchstore.com/blogs/community

► Leave us a written review on iTunes, and get shouted out on the show!

Theme music is “It’s Easier” by Scarlet Crow http://www.scarletcrow.org/ and “Meeting Again” by Emily Sprague https://mlesprg.info/

► Join the Earth Speak Collective Membership at https://www.earthspeak.love/collective

Follow Earth Speak on Instagram and tag us when you share @earthspeak https://www.instagram.com/earthspeak