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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging

Join me as I dive into the trenches with wordsmith Eden Bidani. Forget the buzzword baloney. Today, we're getting our hands dirty with the raw, pulsating heart of what your B2B customers truly hunger for.

Eden's an ace at unearthing deep-seated desires through brand archetypes and spinning them into a messaging web that catches customers rather than scaring them off.

Topics Covered:

  • (00:00) - Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging
  • (01:57) - Can good copy fix any conversion issues?
  • (04:47) - The subtle difference between conversion copywriting and direct response.
  • (09:09) - Step 1: Get in the buyer's mindset
  • (16:30) - The 12 brand archetypes
  • (17:33) - Louis' pet peeve about Apple as marketing case study
  • (19:02) - Step 2: Which brand archetype to choose
  • (22:18) - Pay attention to what's NOT being said
  • (26:10) - Step 3: Get inspired by celebrities or brands
  • (29:14) - What's a strategic narrative? Definition and examples.
  • (36:13) - Resources mentioned by Eden

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Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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