Gaining Traction in Your Record Keeping
Farm Accounting Software Management – Income/Expense Management Tools
- Ian Harley
- Aside from being a farmer himself, Harley has more than 25 years of experience in sales and management of AgTech companies, delivering accounting, operations and agronomy software. Prior to co-founding Traction Ag, Ian held roles at Granular, Trimble and Farm Works Software
- Who is Traction Ag?
- History, Mission, Vision
- the first cloud-based farm management software delivering financial solutions to growers across the Midwest.
- Why is it valuable for our listeners to know their true cost of production?
- What is the biggest struggle for farmers right now to have an accurate picture of what their breakeven is?
- What are some key ways to be able to look at the breakeven?
- Per bushel or per acre
- By field or farm
- Equipment efficiency or labor efficiency
- What needs to be tracked?
- Inputs, costs, bills, yields, sales, etc….
- Why do most farmers struggle with record keeping?
- Why is it not fun to do?
- How do we motivate them to do a better job?
- What are some ways Traction Ag is helping make this process more efficient?
- Unified dashboard, electronic payroll, cloud based, shared access
- Being cloud based, is Traction Ag mobile?
- We have data integration throughout the farm, how is this different?
- When a farmer knows what their breakeven is what does it give them more power to do?
- Decision making
- Quick answers without guessing
- More data to analyze – accuracy
- Negotiation power with good data
- How does working with a product like Traction Ag help with a banker or financing relationship?
- How does pricing work?
- How can people locate your product and sign up?
- What did we miss?
- What does success look like to you?
- What are some signs that our farmer/listeners have outgrown their current accounting software?
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