New year, new you, same great podcast. We are back this week with another fan-favorite episode, which is our way of wrapping up the holidays and starting the new year on a high note!

This week, meet (again) Jennifer McNorton, senior director of talent attraction at Indeed, one of the most popular job sites in the world. Jenn is in charge of sourcing and recruiting for leadership positions at Indeed. But she doesn’t just manage hiring at a top tech company. From her vantage point, she sees talent acquisition trends across the economy. 

So in this episode, we explore the macro view of talent acquisition: how the workforce has evolved and why companies are competing for talent like never before. Hear how you can differentiate your business and offer what jobseekers value most.

Highlights:

What is “talent attraction”? (1:37)
The three key hiring battles (2:18)
The biggest misconception about talent attraction (4:08)
The value of proactive differentiation (6:05)
How small & medium businesses can compete with fewer resources (9:06)
The benefits and perks that jobseekers value most (10:47)
These trends are here to stay (13:43)
Patrick summary (15:05)

Links:

Cadence Bank Website
Cadence Bank Twitter
Cadence Bank LinkedIn
Indeed.com
Jennifer McNorton LinkedIn
Indeed.com LinkedIn
Indeed.com - Talent attraction resources
Indeed.com - Build Awareness for Your Brand—and Jumpstart Your Recruitment and Hiring
Indeed.com - Enhance Your Employer Brand: 4 Factors to Focus On
Indeed.com - Navigating the US Labor Market in 2022

Feedback:

If you have questions about the show or topics you'd like discussed in future episodes, email our producers, Natalie.Barron@cadencebank.com, Eydie.Pengelly@cadencebank.com, or danielle.kernell@cadencebank.com.

[Fan Favorite] Sourcing Talents for Leadership, with Jennifer McNorton

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Starting and running a business or managing one isn’t for the faint of heart. You’re balancing internal and external forces in a continually changing landscape. This is where Cadence Bank’s In Good Companies comes in. We share our wealth of knowledge–and insights from noted industry experts–to guide you through the forces shaping business today. 

It’s hosted by Patrick Pacheco, an EVP and President of Cadence Asset Management and Trust, who has more than 25 years’ experience and is a self-proclaimed lifelong learner. He leads discussions with business owners and subject matter experts about how they’re tackling business challenges like:

●	What are ways to grow my business without growing my debt?
●	How can I turn my data into meaningful information?
●	Why is company culture more important than ever?

It’s information you need, in one place, in under 30 minutes. More than 250,000 listeners tune in each week. Shouldn’t you?

ABOUT OUR HOST
With more than 25 years’ experience in wealth management for business clients and a penchant for hosting, Patrick Pacheco is an EVP and president of Cadence Asset Management and Trust, and presenter of the bank’s In Good Companies podcast, now in its fourth season. 
His background features years of legal practice and multiple degrees, including a Master of Taxation from University of Houston, a law degree from Southern Methodist University, and both a Master of Business Administration and Bachelor of Science in Economics from University of Texas at Arlington.
Pacheco describes himself as a lifelong learner and someone who loves asking questions–probably the ones you’re thinking about too. He’s especially excited about season four because of the diversity of topics and guests who will not only share their wealth of knowledge, but listeners will also get tips and tricks they can use in their own businesses, careers and professional lives.