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by JFK Library Foundation
JFK 35

60/20: A Tale of Two Campaigns

Description

What would it take to win the White House in 1960? For the Kennedy campaign, it started with building a trusted team, and a readiness to try new campaign strategies and tactics. In this episode, we’ll look at how Kennedy and Nixon’s campaign decisions helped make or break the election, and how some of those innovative strategies would influence modern campaigns through today.

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Episode 4

Season 5

by JFK Library Foundation