What would it take to win the White House in 1960?  For the Kennedy campaign, it started with building a trusted team, and a readiness to try new campaign strategies and tactics. In this episode, we’ll look at how Kennedy and Nixon’s campaign decisions helped make or break the election, and how some of those innovative strategies would influence modern campaigns through today.

60/20: A Tale of Two Campaigns

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John F. Kennedy, the 35th President of the United States, inspired a generation that transformed America. But not everyone knows the stories behind the man - his experiences as a young serviceman in World War II, how he wrote some of his most memorable speeches, what sparked him to set the country on a path to the moon. Join Matt Porter and Jamie Richardson of the JFK Library Foundation as they dig into the archives at the John F. Kennedy Presidential Library and Museum in Boston and interview their colleagues to get a behind-the-scenes look at JFK’s life, legacy, and the era he lived in.

60/20: A Tale of Two Campaigns

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