How Jaggad Became A Cult Leader In Activewear

Michelle Greene is one-quarter of the Jaggad empire. She and her husband Steven alongside, Chris and Bec Judd founded Jaggad in 2013 in a world where activewear was reserved for athletes and leggings weren't being worn on the couch.

So in an oversaturated market, how did they build a cult community following? 

Activations, collaborations, and community are at the heart of the Jaggad business model. They've used supermodels and influencers to extend their audience and created events that you wish you witnessed.

So how crucial is the community to Jaggad's success? And how have they remained on top of their game? 

Michelle Greene joins Georgia Love... 

LINKS

You can follow Jaggad's journey on Instagram or online at jaggad.com

CREDITS

Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear

Guest: Michelle Greene

Producer: Mikayla Floriano

Executive Producer: Elissa Ratliff

Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/

Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/

Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/

Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/

Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/

Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

See omnystudio.com/listener for privacy information.