Jackie Aina on Building an Engaged Following and Longevity in Social Media

Do you want to build a long-term career on social media? Are you struggling with differentiating your content on each platform? With over a decade of experience, Jackie Aina, a digital creator and the founder of Forvr Mood has mastered her approach to social media and keeping engaged followers. Jackie shares tips for organically growing your following, how she repurposes content on each platform, and why chasing virality isn’t the best for longevity. She describes how she set boundaries with work and social media and how her business has changed over the years. It’s a great time to be a creator, and we both discuss how to make the most of the opportunities.

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Topics:
05:46 Changing Strategies For Social Media Platforms
11:16 Editing Short Form Content
15:19 Advice For Aspiring Creators On Achieving Longevity
18:11 Monetizing Expertise
25:17 Brand Identity And Quality Of Fragrance
29:05 Working With Fragrance Houses
34:25 The Influence Of Social Media On Shopping Habits
37:11 Practicing The Art Of Saying No

Produced by Dear Media

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