How do you differentiate a highly commoditized product?
Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The power of truly understanding your customer, the power of partnering with influencers to double down on their value prop, how to give a highly differentiated brand a real point of view, and more.
Mentions:
Liquid Death https://liquiddeath.com/
Liquid Death’s YouTube channel https://www.youtube.com/@liquiddeath2793
Death Clock II by Liquid Death x Nixon https://www.youtube.com/watch?v=6LVh1GNT4Ok
Martha Stewart x Liquid Death Dismembered Moments Candle https://liquiddeath.com/pages/martha
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YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
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Thank you for tuning into Marketing Against The Grain!
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The power of truly understanding your customer, the power of partnering with influencers to double down on their value prop, how to give a highly differentiated brand a real point of view, and more.
Mentions:
Liquid Death https://liquiddeath.com/
Liquid Death’s YouTube channel https://www.youtube.com/@liquiddeath2793
Death Clock II by Liquid Death x Nixon https://www.youtube.com/watch?v=6LVh1GNT4Ok
Martha Stewart x Liquid Death Dismembered Moments Candle https://liquiddeath.com/pages/martha
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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