In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investing in companies, leading to higher market caps. However, in business, the focus should be on revenue TAM and the size of the spending market. We provide examples of content that generates a large audience TAM but doesn't drive revenue. We emphasize the importance of understanding when to build reach versus when to convert, and the need to prioritize revenue TAM for business growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Audience TAM vs Revenue TAM (00:41) Difference between audience TAM and revenue TAM (01:09) Importance of revenue TAM in generating business revenue (01:48) Building a personal brand requires a massive audience TAM (02:13) Example of Salesforce and their focus on revenue TAM (02:41) Difficulty in generating likes for revenue-focused content (03:29) Balancing reach and conversion in business strategies (03:53) Easier to grow a business with a massive revenue TAM (04:11) Understanding when to focus on reach vs conversion (04:53) Audience TAM can be a distraction if it does not lead to business outcomes. (05:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate commissions estimated to bring in at least $6 million per month. The New York Times has successfully transitioned into a digital subscription media company, boasting over 10 million subscribers. The company's strong brand, diverse revenue sources, and focus on high-quality content have contributed to its success. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Anatomy of New York Times' Revenue (00:25) Discussion on the potential revenue from affiliate marketing (01:30) Highlights of New York Times' subscribers and operating profit (02:50) Importance of building a brand for marketing success (03:39) Diversification of revenue sources to protect against SEO changes (04:26) The significance of building a brand over time (05:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Glen Allsopp’s Post Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data and insights. OpenAI has also made Chat GPT faster and cheaper, making it more accessible for us marketers. We can now upload entire books or social media posts to analyze and extract key takeaways. OpenAI's features are particularly useful for our employee onboarding and creating marketing efficiencies. Additionally, OpenAI has introduced Copyright Shield to protect us from legal claims. The platform's multimodal capabilities will soon allow us to analyze images, videos, and audio. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: These New OpenAI Developments Will Change Marketing Forever (00:01) OpenAI allows users to create their own GPT without coding. (01:55) Chat GPT four turbo is faster and cheaper. (03:29) Users can upload an entire book for analysis. (04:30) OpenAI introduces Copyright Shield to defend against legal claims. (05:09) Multimodal capabilities will allow for image, video, and audio analysis (05:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: OpenAI DevDay Recap Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With the rise of privacy concerns and the decline in tracking consent, traditional analytics platforms like Google Analytics are becoming less reliable. We emphasize the need for us marketers to invest in brand recall studies and qualitative data to better understand where our visitors and buyers are coming from. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Dark Social's False Attribution to 'Direct' Traffic (00:40) Misclassification of social referral traffic as direct traffic (01:38) Explanation of dark social and its attribution challenges (02:03) Increasing privacy concerns and its effect on tracking web traffic (02:54) Shift towards traditional marketing models and multitouch attribution (03:45) Strategies to capture qualitative data and attribute leads (04:17) Importance of investing in brand recall studies (04:23) Difficulty in analyzing data with Google Analytics (05:23) Use of custom reports and daily dashboards for analytics (05:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Rand Fishkin Blog Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated paid subscriptions for their Twitter accounts. We discuss their keen understanding of the value of building and leveraging an audience for various opportunities, highlighting the potential for financial success through subscriptions, investments, and business deals. We draw parallels with other content creators, such as Jason Lemkin and Harry Stebbings, who have successfully built conferences, and venture capital opportunities, and gained access to deal flow through their respective platforms. We emphasize the strategic move of building an audience as a means to stand out from the crowd and create diverse opportunities. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why Millionaires & Billionaires are Becoming Content Creators (00:01) Chamath and Andrew Wilkinson are becoming content creators (01:50) Building an audience helps make money and get business deals (03:51) Examples of successful content creators: Jason Lemkin and Harry Stebbings (05:13) Tim Ferriss has a large audience and makes money from investing (06:31) Building an audience is a smart move for success (07:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Chamath Palihapitiya X Andrew Wilkinson X Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Michael King’s article on SGE Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar move. We underscore the significance of avoiding errors such as neglecting to retain the founders and management team, rushing through the due diligence process, and overlooking the importance of ensuring a cultural fit. Our emphasis lies in taking the necessary time to find the right agency, conducting meticulous due diligence, and aligning incentives with the founders for a successful acquisition. Additionally, we stress the pivotal role of cultural fit and advocate for open communication throughout the acquisition process. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Critical Agency Acquisition Mistakes (00:32) Importance of retaining the top talent during the acquisition (01:39) Need for founders to stay on board for knowledge transfer (02:59) Importance of conducting thorough due diligence before acquiring (03:56) Taking time for due diligence and decreasing the seller's advantage (05:32) Key factors to consider during due diligence: churn, revenue, growth (06:20) Importance of cultural fit and interviewing for it (06:52) The Leader's responsibility to be closely involved in the acquisition process (07:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer bases, reducing expenses, and cross-selling services. This strategic approach can result in heightened revenue, decreased churn, and elevated valuations. Despite these potential gains, we caution that agencies experiencing declining profits and harboring unrealistic expectations may encounter challenges in finding suitable buyers. Our prediction is that the market for agency roll-ups will become more favorable, particularly in early 2024. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Agencies Ripe For Rollups? (00:35) Small agencies can get 3-4x EBITDA, and large agencies can get 10x+ (01:44) Combining smaller agencies can generate more revenue and savings (03:20) Cross-selling services between agencies can increase profitability (04:34) Many agencies are looking to sell due to a lack of leads and high churn (05:45) Agencies' valuations and expectations are declining (06:54) Unrealistic expectations are hindering agency roll-ups (07:00) The timing for agency acquisitions is getting closer (07:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing (01:13) Importance of audience research and social media in modern content marketing (02:18) Classic and modern content marketing methods are both effective (03:05) Leveraging multiple channels for marketing success (04:01) The importance of finding marketing channels that work (04:50) SEO is still valuable and evolving (06:41) Posting frequently with a unique point of view (07:11) Importance of systems and processes in marketing (07:35) Scaling marketing with systems and processes (07:55) The meta lesson of using YouTube for content marketing (08:09) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Rand Fishkin Blog “The Final Chapter of My First Startup” Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than disappear. We highlight the importance of Google's revenue from ads and partner networks, which makes it unlikely for Google to crush the SEO industry. We emphasize the need for SEO professionals to adapt to these changes and optimize for AI engines like Bard. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The $68B SEO Industry Will Go Extinct? (00:25) Discussion about Google's revenue and AdSense (01:56) Possibility of Google using AI to give all search answers (02:57) Potential lawsuits and credibility issues with giving all answers (03:33) Prediction that AI will change search but not crush it (05:01) Criticism of the statement that the SEO industry will not survive (05:35) Mention of upcoming episodes on search generative experience (06:05) Companies seeking advice on optimizing for AI engines (06:18) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Fortune article on SEO Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. We also mention the rise of other domains like Quora and the consistent performance of established sites like the New York Times and Forbes. The conversation touches on updating content for higher ROI and the potential monetization opportunities for Reddit through affiliate links. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Sites That Dominate Affiliate Rankings (00:29) Explanation of what product review affiliates are (01:16) Reddit's dominance in product review rankings (01:55) Quora’s significant jump in popularity (02:49) Forbes' focus on affiliate revenue and content updates (03:26) Importance of updating existing content for higher ROI (04:45) Neil Patel's team's monthly updates strategy (05:10) Recommendations to analyze Conde Nast, New York Times, Wirecutter (05:27) Hypothesis on Reddit's ranking and monetization strategies (05:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: ViperChill Post on X Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ventures. However, we note that TikTok shops may not be suitable for all businesses, especially those selling high-ticket items or requiring personal interaction before purchase. Overall, TikTok shops present a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why TikTok Shops Might Be The Next Big Opportunity (00:23) One out of ten Americans will buy something on TikTok shop this year (01:05) Discussion on the growth rate of social buyers on TikTok (02:26) Importance of considering selling products on TikTok shop (03:00) Opportunities on other social channels like Pinterest (03:40) Building relationships and being a middleman for TikTok shops (04:33) Not suitable for all businesses, especially B2B and high-ticket items (05:30] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Greg Isenberg Post Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation touches on the future of Amazon as an ad platform and the potential impact on sellers. Overall, our discussion emphasizes the significance of Amazon's advertising revenue and its potential for further growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Amazon's fastest new growing business segment… (00:09) Neil mentions that Amazon's fastest-growing revenue sector is advertising (00:24) Eric shares the growth rates of different segments: online stores, third-party sellers, and advertising services (01:07) Neil mentions that Amazon's advertising revenue for the quarter is $12.1 billion (01:25) Discussion on how Amazon is becoming an ad platform (02:00) Neil disagrees and says Amazon is a holding company (02:50) Future of Amazon: more ads, more fees; future for sellers: less margin (03:14) Neil explains the advertising opportunities within Amazon's movies and shows (04:19) Neil discusses the popularity of Amazon Prime and its TV version (05:06) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: CNBC article on Amazon’s advertising revenue Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing perspective. Sam Altman was fired by the company during a Google Meets call, leading to the resignation of other key members of the OpenAI team. We emphasize the importance of founder DNA and the negative impact that the loss of a passionate leader can have on a company. We also highlight the significance of maintaining control of the board and the potential consequences of disagreements between founders and board members. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What you can learn from Sam Altman's Ouster (01:16) Importance of founder DNA and passion in a company (02:38) The negative impact of replacing a founder with a hired CEO (03:28) The need for founders to have control over the board (05:06) The potential growth and importance of founder leadership in OpenAI (05:57) Speculation on the achievement of artificial general intelligence at OpenAI (06:47) Speculation on the relationship between Sam Altman and Ilya (06:57) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Struggling To Grow On Social Media? Use This Analogy (00:01) An analogy for growing on social media: be an employee. (01:34) Social networks don't work for you, you work for them. (02:39) Consistency and effort are required for success on social media. (03:22) Figure out the type of content that social networks want. (04:00) Social networks prioritize ad revenue over organic reach. (04:24) Leverage ads creatively to generate revenue and build followers. (05:09) Create unique and personal content for better long-term results. (05:42) Start by focusing on one channel and then scale. (05:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Russel Brunson’s Podcast Chamath Palihapitiya’s Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to gaining momentum on YouTube. We also highlight the importance of engaging thumbnails and headlines to attract viewers. While YouTube is a valuable marketing channel, we advise diversifying our marketing efforts and staying focused on our specific business niche. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Here's What The Top YouTubers Taught Us About YouTube Marketing (01:07) Subscribers don't matter, good videos get views (02:29) Consistency and quality are key to YouTube's success (03:44) YouTube is a commitment, not a quick win (04:12) Producing hit content leads to viral growth (05:19) Different content types drive different results (05:51) Importance of compelling thumbnails and headlines (06:59) Learning from successful YouTubers like Russell Brand (07:28) Diversify marketing channels but not businesses (08:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: George Gammon’s YT channel Russell Brand’s YT channel Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such as newsletter sign-ups and webinar registrations. While direct conversions into purchases may be challenging, the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is a valuable platform for reaching a professional audience and should not be overlooked in our marketing strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Eric's Experiment with LinkedIn Thought Leader Ads (01:01) Results of a $500 test with LinkedIn Thought Leader Ads (02:26) LinkedIn Thought Leader Ads are effective for soft conversions (03:37) Changing the profile URL to drive website visits (04:33) Soft conversions work better than hard conversions on LinkedIn (04:59) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: LinkedIn Thought Leader Ads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and genuine connections. Sahil emphasizes the need for long-term commitment and consistency in content creation, rather than focusing on short-term hacks or trends. He also discusses the challenges and potential pitfalls of the creator economy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) - Sahil Bloom's expansion from Twitter to newsletter and book (02:50) - No growth hacks, just countless hours of writing (05:40) - Importance of creating content based on real experiences (08:31) - Adapting to algorithm changes and finding what works (09:25) - Sahil Bloom's growth on Twitter in the first year (11:33) - Sahil Bloom's morning routine for creating content (13:50) - Sahil Bloom's perspective on the creator economy and long-term viability (16:35) - Sahil Bloom's thoughts on the future of creator-led agencies (20:29) - The role of Holdco in building and launching businesses (23:06) - The difficulty of scaling without a business background (25:51) - The risks and challenges of income share agreements Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead to a decrease in traffic and rankings if not properly QA'd. We emphasize the importance of combining AI with human intervention for successful SEO strategies. Additionally, we mention the growing interest in programmatic SEO and the need for effective QA processes when creating large volumes of content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What We Are Seeing With AI SEO Right Now (00:40) Increase in the creation of Q&A pages on websites (01:03) Shift in AI content creation strategies involving more human intervention (02:05) LinkedIn's UGC content and compounding traffic (02:33) Rising trend of programmatic SEO and the need for QA (03:21) Negative impact of AI-based content on fashion site's traffic (03:58) Negative impact of AI-based content on auto site's traffic (05:08) Importance of QA and accurate content in AI SEO (05:43) AI-enhanced content and updating existing content (06:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of high levels of debt. We also discuss the need for businesses and individuals to be more realistic about their financial expectations and the importance of discipline in the current economic climate. Our conversation concludes with a prediction that 2024 will be a year of reckoning for many as the effects of high-interest rates and economic realities become more apparent. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Shoppers Expected to Spend the Same or More This Holiday Season (00:31) Consumers plan to shop at discount and traditional department stores (01:12) Consumers still spending despite inflation and higher costs (02:51) Deloitte report projects rise in retail sales this holiday season (03:53) Consumers with lower incomes expect to spend more (04:14) Tech layoffs and impact on spending (05:24) Reality check needed for business valuations (06:19) Lack of discipline in raising funds and trading on potential (07:20) High interest rates and debt will impact spending (07:34) Uncertainty about when the economy will improve (07:41) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: ICSC’s 2023 Holiday Shopping Forecast Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices