Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. While CTV is often associated with brand building, it's a versatile channel that offers a plethora of opportunities. Marketers can leverage it to uncover new audiences, drive sales, and foster future demand for products and services. Today, Angela discusses how to craft effective TV campaign strategies. Show Notes
- Angela Voss: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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