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by The Brand is Female
Matriarch Movement

Korina Emmerich: fighting for greater sustainability in fashion


Originally from the US Pacific Northwest, Korina Emmerich was inspired to create clothes and accessories that honour her patrilineal Indigenous heritage from The Coast Salish Territory, Puyallup tribe. Today her brand, EMME Studio, is a fixture in leading fashion publications, and her approach to sustainable clothing is recognized by her peers and loyal clients across the US and globally.

Focused on shining a spotlight on social and climate justice in addition to fighting for increased industry responsibility and accountability, Korina’s goal is to dismantle systems of oppression, and challenge colonial ways of thinking.

As part of her work as an educator for sustainability and impact, she is a member of the Board of Directors for The Slow Factory Foundation as well as a speaker who attends global conferences to address slow fashion, dismantling white supremacy, environmental racism, sovereignty, climate and social justice, and combating systemic racism.

In her conversation with host Shayla Oulette Stonechild, Korina reflects on what sustainable choices look like when it comes to the way we consume fashion, and talks about how Indigenous communities have always incorporated principles of circularity and sustainability in their way of life.

This episode of Matriarch Movement is brought to you by Louve Design, a women-owned and women-led socially responsible fashion retailer and manufacturer, specializing in sustainable women’s clothing, with all pieces made and designed in Canada. Shop at louvedesign.com and use code SHAYLASHIPPING for free shipping at checkout!


Follow Korina on Instagram

Follow the Indigenous Kinship Collective on Instagram

Follow Shayla Oulette Stonechild on Instagram

Visit thebrandisfemale.com.


Episode 8

Season 1

by The Brand is Female