Episode 2: Lessons in Product Innovation and Challenges of Distribution of Innovative Technology
Guest: Harmen Van Kamp, Chief Marketing Officer
Company: Global Air Cylinder Wheels
Lessons in Product Innovation and Challenges of Distribution of Innovative Technology
Innovation: Airless non-pneumatic wheel solution solves a number of problems. Rubber tire and rim is replaced by a steel structure lasting 20 times longer than the traditional wheel and solving a number of safety, environmental, operating costs and maintenance problems.
The company is currently looking for investors and early adopters and shares its challenges.
Top 3 Challenges:
- Fear in adoption of something new
- Perseverance in reinventing the wheel
- Does the customer really know what they need? When the customer does not recognize that they need your product.
Company Website: http://globalaircylinderwheels.com
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