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by Outsmarting Human Minds
Outsmarting Human Minds

The Availability Bias


What’s more likely: death by shark attack, or death by lightning strike? The science suggests you’ll choose “shark attack”… but that’s not the right answer. So why do so many of us agree? It’s called the availability bias: our tendency to assume that events that come easily to mind must be more common or true.



by Outsmarting Human Minds