From Mattel, MGA, Jakks Pacific, Funrise and Spin Master Christine Trageser has run the gamut of great product launches! Now a Senior Brand Manager at Spin Master, she is instrumental in developing and promoting that funny ugly monster line you know as Fuggler! Her roots in sculpting give her a very unique perspective on product development and brand management. I ask her about her education in sculpting and how it supports her work in the toy industry. We talk about her brand management efforts and how we keep brands fresh. I ask her how she approaches new brands that have no market precedent. She tells the fantastic story behind Fugglers and her work on those adorable little weirdos : ) Finally we discuss the importance of storytelling and how Monster Jam is finding new customers by telling great stories. Join us for this super fun conversation! Like the shows? Leave a good review!
The podcast Power Kid Podcast is embedded on this page from an open RSS feed. All files, descriptions, artwork and other metadata from the RSS-feed is the property of the podcast owner and not affiliated with or validated by Podplay.