I had the pleasure of sitting down with Nathan Gotch, an experienced SEO expert, to discuss his journey and insights into search engine optimization. Nathan shares how he got his start blogging about baseball pitching in college, then discovered the power of SEO to drive traffic. Your SEO deals from SEOSLY: ⚡️25% OFF Cora: https://seosly.com/cora 🐙 FREE Trial of JetOctopus: https://seosly.com/jetoctopus From starting his own agency Gotch SEO in 2014 to now running a successful online training program, Nathan has spent nearly a decade immersed in the world of SEO. He provides an informative overview of his SEO process, from in-depth keyword research to technical audits to optimizing content and links. Throughout our conversation, Nathan emphasizes focusing on high-value keywords that align with business goals, rather than vanity metrics like overall traffic numbers. He also discusses the evolution of his business from a solo consultant to building an agency team, and now creating product-based offerings like his Gotch SEO Academy. I found the interview highly valuable, with Nathan providing a wealth of knowledge based on his years of experience doing SEO himself and teaching others. Whether you're new to SEO or looking to take your skills to the next level, you'll get a lot of insightful tips and advice from Nathan's approach. Follow Nathan: LinkedIn: https://www.linkedin.com/in/nathangotch/ YouTube: https://www.youtube.com/c/gotchseo Website: https://www.gotchseo.com/ X/Twitter: https://twitter.com/nathangotch Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast

Pedro Dias shares his unique perspective on search quality and the future of SEO in this fascinating interview. Pedro brings a thoughtful approach that combines technical expertise with focusing on real user needs. Some of his key insights: How Google assesses quality based on user behavior, not by dictating standards Why SEOs should focus on information architecture and UX before SEO tactics Optimistic view of AI - it will augment SEOs' work, not replace His experience working at Google in the early days Pedro offers so much wisdom from being on both sides of search - creating it at Google and now optimizing for it as a consultant. Don't miss this chance to learn from an industry insider! Pedro brings a passionate, thoughtful approach to SEO that can help any digital marketer. Hit subscribe and share the knowledge! Follow Pedro: Twitter/X: https://twitter.com/pedrodias LinkedIn: https://www.linkedin.com/in/pedrodias/ Visively: https://www.visively.com/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com

I had an insightful conversation with Jason Barnard, The Brand SERP Guy, about Google's biggest algorithm update ever - the Killer Whale update. We discussed how Google made massive changes to its Knowledge Graph in July 2022, focusing on people entities and EEAT credibility signals. This then rolled out into core updates in August and September 2022. Jason explained how the changes affect personal brands and how to prepare, including sculpting your online entity so Google understands you correctly. He also shared tips on monitoring brand SERPs to optimize your digital marketing strategy. This update shows the growing importance of brand signals and entities. Don't miss Jason's follow-up webinar on this topic here: https://kalicu.be/killer-whale/ https://www.youtube.com/watch?v=RhJlCP-gymY Or watch the video version of this podcast: https://www.youtube.com/watch?v=nEe2SMzCFfo 

Join me for an insightful interview with Kristina Azarenko, an experienced SEO expert who shares her journey into the world of SEO. In this interview, I talk with Christina about how she accidentally stumbled upon an SEO course back in 2011 which sparked her fascination with the field. She recounts her various SEO roles over the years, from working at agencies to running her own business. Christina provides a behind-the-scenes look at launching online courses, building a following on social media, and creating helpful tools like her SEO browser extension. She also shares tips on e-commerce SEO, website migrations, and working effectively with developers. Some highlights include: How a $75 income month during the pandemic led Christina to double down on course creation Christina's advice for anyone starting out in SEO - learn as much as possible before specializing The importance of communication and collaboration during website migrations How to structure and market online courses successfully Follow and connect with Kristina: X: https://twitter.com/azarchick LinkedIn: https://www.linkedin.com/in/kristinaazarenko/ Website: https://marketingsyrup.com/ SEO Pro Extension: https://marketingsyrup.com/seo-pro-extension/ Follow Olga Zarr or hire Olga to help you with SEO 👉 Follow me on Twitter: https://twitter.com/olgazarr 👉 My SEO newsletter: https://seosly.com/newsletter/ 👉 My SEO Podcast: https://seosly.com/podcast/ 👉 You can hire me: https://seosly.com/hire-me/ 👉 Want to learn more about me? Check this: https://seosly.com/seo-consultant/ 👉 Want to contact me? Feel free to reach out at olga@seosly.com

In this podcast episode, I provide a walkthrough of my free Google Looker Studio SEO template that I created to give back to the SEO community. Learn about my free Google Looker Studio SEO template on my SEOSLY site. Watch the video showing the template: https://youtu.be/dg3gQRKjuSg?si=toGr7E_xeqcr6ENB  Over the past few years since launching my blog, YouTube channel, and podcast, the SEO community has been incredibly helpful and supportive, so this is my way of saying thanks! My template connects data from Google Analytics 4, Google Search Console, and SE Ranking's rank tracker. It includes tabs for analyzing content performance, events, conversions, search analytics, keywords, and rankings. I demonstrate the template using sample data from my test website PigeonHow.com, where all the content is AI-generated. This is a really powerful free tool to help you analyze your own or your clients' SEO data. To get the template, simply subscribe to my weekly SEO newsletter by going to my website. Anyone subscribed by October 1, 2023 will receive it right away, and anyone who subscribes after that date will get it instantly in their confirmation email. I've included instructions for customizing the template for your own data sources. I also welcome your feedback on the template to help me improve it. Follow the video link in the description to watch my demo and gain access to this comprehensive SEO template for Google Looker Studio!

In this interview, I spoke with SEO expert Cyrus Shepard about his career and insights into search engine optimization today. Cyrus shared how he accidentally fell into SEO while trying to market his own websites in the early days. He started by doing SEO for his wife's company, then got a job in customer support at SEO Moz, working his way up to become their lead SEO. Your SEO deals from SEOSLY: ⚡️25% OFF Cora: https://seosly.com/cora 🐙 FREE Trial of JetOctopus: https://seosly.com/jetoctopus Cyrus discussed some of the key experiments he conducted at Moz over the years around ranking factors, title tags, and internal linking. He provided tips on how to start with simple SEO experiments yourself without getting overwhelmed. We also talked about his recent experience becoming a Google Quality Rater. Cyrus explained how this inside look changed his perspective on rankings, especially around page quality and meeting searcher intent. He offered advice on ways SEOs can evaluate and improve page quality. Some highlights from Cyrus on ranking factors include focusing on technical SEO first, monitoring user engagement metrics, and not underestimating the impact of links. He emphasized producing original experiments and content, sharing that the SEO community is hungry for more case studies and thoughtful posts. Cyrus generously provided so much helpful insight into SEO today. I'm grateful he took the time to share his wisdom and stories from his prolific career. Let me know in the comments what you found most interesting! Follow and connect with Cyrus: X: https://twitter.com/CyrusShepard LinkedIn: https://www.linkedin.com/in/cyrusshepard/ Website: https://zyppy.com/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant

In this jam-packed episode of the SEOSLY SEO Podcast as I sit down with former Google search spam analyst Kaspar Szymanski! Having worked inside the engine, Kaspar shares invaluable insights into ranking factors and penalties from his time at the Big G. Your SEO deals from SEOSLY: ⚡️25% OFF Cora: https://seosly.com/cora 🐙 FREE Trial of JetOctopus: https://seosly.com/jetoctopus In this info-rich discussion, I pick Kaspar's brain on everything from leveraging server logs to improving snippet CTRs and the unique value prop's impact on rankings. He drops serious knowledge bombs about reconsideration requests, link selling by top publishers, and the prevalence of different manual actions. Through my questions, Kaspar reveals: How manual spam reviews depend on investigators' "spidey sense" The most common penalties he saw (doorways, low-quality content, bought links)  Why penalties can spur long-term growth by forcing issues to be fixed How to optimize reconsideration requests to get penalties lifted The limited ranking impact of link selling by major outlets Tactics he uses to improve snippets and capture more traffic With rare perspective into Google's inner workings, this is a podcast episode no serious SEO can afford to miss. You'll geek out over Kaspar's insider knowledge on algorithms and ranking factors. Be sure to watch the full SEOSLY interview on my YouTube channel to get all the insights! Watch the video version: https://www.youtube.com/watch?v=OnVjVg3Oms8  Follow and connect with Kaspar Szymanski: X: https://twitter.com/kas_tweets LinkedIn: https://www.linkedin.com/in/kasparszymanski/ Search Brothers: https://www.searchbrothers.com/ Kaspar's articles: https://searchengineland.com/google-algorithms-are-not-google-penalties-317770 https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 https://searchengineland.com/google-penalties-manual-actions-notifications-guide-388509 https://searchengineland.com/why-server-logs-matter-for-seo-378199 https://searchengineland.com/unique-selling-proposition-key-element-seo-success-289690 Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant

Looking for tips on how to actually take time off when you’re a solo SEO consultant? Join SEO consultants Olga Zarr and Myriam Jessier as they dish out real-world advice in this can’t-miss video. You’ll learn:  Why vacation time is crucial for avoiding burnout (even when you love what you do) Smart strategies to set client expectations BEFORE you head out (no surprises here!) How to enlist a trusted partner to cover for you (without getting totally screwed) The power of planning ahead and batching work before your trip When and how to leverage client vacations to YOUR advantage Automations and systems so things run smoothly while you’re gone And much more! Don’t miss Olga and Myriam’s top-notch tips and honest experiences around balancing work and rest as an independent consultant. Hit play now for a dose of wisdom you can take on your next vacation! Follow Myriam on LinkedIn: https://linkedin.com/in/myriamjessier Myriam’s website: https://www.pragm.co/en/training/seo Myriam on Twitter: https://twitter.com/myriamjessier Follow Olga on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ 

This episode of the SEO Podcast by #SEOSLY is my fascinating interview with Barry Adams, an SEO expert who specializes in working with news publishers. Your SEO deals from SEOSLY: ⚡️25% OFF Cora: https://seosly.com/cora 🐙 FREE Trial of JetOctopus: https://seosly.com/jetoctopus You can also watch the video version of this episode: https://youtu.be/DeG5ojyJ_U0?si=ab0lud0DZJPnpdvV  Olga Zarr interviewed Barry Adams, an SEO expert specializing in news websites, for her SEO podcast. Barry has over 20 years of experience in SEO and started optimizing websites back in 1998 before SEO was even a known term. Barry spoke about the unique challenges of doing SEO for news websites, including the need to optimize articles before publishing since Google indexes news content very quickly. He explained how news SEO relies on workflow optimization rather than post-publishing tweaks. The discussion covered technical considerations like fast load times, no reliance on client-side JavaScript, and proper use of news sitemaps. Barry also gave tips on optimizing headlines, tagging content, and structuring sites to demonstrate topical authority. When asked about his typical work, Barry said he does a lot of site audits and training. He emphasized the ongoing importance of technical SEO, despite the popularity of content marketing. The interview finished with Barry's thoughts on AI-written news content and where listeners can find him online. Key highlights from this episode of the SEO podcast Why SEO for news is totally different than "regular" SEO - you only get one shot at rankings How Google evaluates news sites for authority and quality The impact of algorithms like Core Updates on news publishers Technical requirements to get into Google News Why AMP was problematic for many publishers How ChatGPT might be used in newsrooms Follow and connect with Barry: X: https://twitter.com/badams LinkedIn: https://www.linkedin.com/in/barryadams/ Newsletter: https://www.seoforgooglenews.com/ Website: https://www.polemicdigital.com/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant

In this episode of the #SEOSLY SEO podcast, you will get an inside look at a day in the life of an SEO consultant with Olga Zarr. Read the full article about the day in the life of an SEO.  This candid video gives you the real scoop on: Waking up at the crack of dawn to start working Squeezing in a mid-morning workout to refresh the mind The struggle of working in an office vs. working from home Balancing client work and working on your own website The essential tools for time tracking and task management Winding down the work day by 8pm at the latest Olga also shares her best productivity tips for structuring your ideal work day as an independent SEO consultant. If you want the unfiltered truth about the SEO work lifestyle, you don't want to miss this video. Watch now to get Olga's valuable insights! Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant

In this episode of the #SEOSLY SEO Podcast, I want to take a deeper look at potential red flags in your SEO agency or SEO consultant.  Read the full article with top SEO red flags to watch out for when looking for an SEO agency.  As an experienced SEO, I want to help you avoid getting ripped off when hiring an agency. Watch for these red flags: Insist on knowing exactly who will handle your account. Beware of outsourcing without transparency. No guarantees of #1 rankings - legitimate SEOs know results can't be guaranteed. You should be able to reach your SEO quickly when needed - lack of communication is a common complaint. Demand detailed reporting on tasks completed, not vague monthly updates. Focus should be on leads and sales, not vanity metrics like positions or bounce rate. Avoid any black hat techniques or shifty methods. Transparency about tactics is essential. With my insider advice, you can recognize signs of an SEO scam, find an ethical, responsive SEO partner, invest your marketing budget wisely, avoid pitfalls for long-term success. Don't get ripped off! Let my experience help you make smart SEO hiring decisions. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant

In this episode of the SEO Podcast by #SEOSLY, Myriam goes on an impassioned rant about the frustrating double standards that female and minority SEO consultants face regarding humility and confidence. She vents her irritation over a recent tweet that praised her co-hosts Olga and Jess as "really humble" SEO experts while dismissively labeling her as "no comment." Myriam argues passionately that humility does not help women and marginalized groups progress in their careers or get results for their clients. In the video, Myriam shares examples from her own career where she was told to smile more, use more swear words with clients, and wait for payments - all microaggressions that tried to make her conform to outdated gender stereotypes. Myriam explains her refusal to be an 'easy victim' and details how she handles patronizing comments by channeling them into motivation to succeed on her own terms. She urges other female and minority SEO consultants to ignore advice to be more humble and modest, stand up for themselves, and never back down when challenged. Olga shares her perspective on dealing with negative comments, explaining that she often ignores them and doesn't dwell on them. However, Olga agrees with Myriam's overall message about not accepting patronization. This candid rant from Myriam sheds light on the struggles many women face in SEO, while also offering advice on overcoming negativity. Olga adds her thoughts on the best way to respond to unfair criticism. Follow Myriam on LinkedIn: https://linkedin.com/in/myriamjessier Myriam’s website: https://www.pragm.co/en/training/seo Myriam on Twitter: https://twitter.com/myriamjessier Follow Olga on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/  Subscribe to my SEO channel on YouTube.

This episode of the SEO Podcast by #SEOSLY is an exclusive interview where SEO consultant Olga Zarr of SEOSLY sits down with rising SEO star Ewelina Westcott to discuss their journeys and insights into mastering SEO. Olga and Ewelina deliver an insightful SEO discussion, transparency about setbacks, and advice to inspire SEOs at any stage of their journey. They discuss starting out in affiliate marketing and transitioning into technical SEO roles and agency work. Ewelina shares how a series of redundancies unexpectedly advanced her SEO career. Olga talks about taking a hands-on SEO training course where she learned on-page optimization techniques that delivered results. She also implemented successful local SEO strategies for a client. They explore the power of data analysis for SEO, with Ewelina detailing her training in Excel, Google Data Studio, and Power BI. She explains how to clean data and visualize/report on it to drive business decisions. Ewelina highlights how learning Python allows automating many SEO tasks like generating targeted keyword lists. She provides examples of scripts that can save time with internal linking and more. Sharing their SEO obsessions, Olga and Ewelina reveal their curiosity for constant learning. They try new training courses and techniques constantly to expand their expertise. As busy but avid runners, they also discuss sports and how important work-life balance is for productivity. Ewelina previews her plans to launch an SEO consultancy focused on tailored, hands-on services. Other topics include their favorite SEO tools, striking a work-life balance through sports like running and triathlon, and plans for Ewelina to launch her own consultancy focused on bespoke SEO services. They also touch on black hat techniques, working at agencies, and key learnings like how to prioritize impactful SEO actions over trying countless tactics. Overall, their genuine discussion provides an insider’s view into thriving as an SEO consultant. Their stories and advice offer inspiration for anyone interested in forging their own SEO career and mastery. The SEO Podcast by #SEOSLY is sponsored by JetOctopus Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant

I recently had a great discussion with Myriam Jessier and Jess Joyce about being an introverted SEO consultant. As an introvert myself, I sometimes struggle with putting myself out there and being visible in the SEO community. In this talk, we share what it's like to be introverted in an extrovert-focused industry. But each of us found ways to overcome those challenges and build successful careers, while still recharging our batteries in our own ways. I explain how I pushed myself out of my comfort zone to start being more publicly visible. Myriam talks about selectively raising her voice at the right moments. And Jess discusses how she harnesses online communities while still protecting her energy. Our main takeaways: Know your strengths and promote yourself accordingly, whether through your website, network, or other assets. Find what fills your emotional well so you can recharge after draining tasks like public speaking or phone calls. Remember that you don't have to do everything that extroverts do - focus on what works for your personality. I invite you to watch the full discussion to hear more introvert survival tips from three SEOs who have figured out how to thrive: Subscribe to become a better SEO every day: http://betterseo.today/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr  The best SEO newsletter The best SEO podcast SEO consultant

Join Olga Zarr, your host on the SEO Podcast by #SEOSLY, as she dives deep into the world of SEO with special guest, Nitin Manchanda. Nitin is an engineer turned SEO expert who has honed his skills since 2012. His innovative approach to SEO, with a particular focus on scalability and automation, has propelled him to success in this ever-changing industry. In this episode, Nitin shares his experience of heading SEO departments for brands like trivago and Omio, and his current passion project, Botpresso. He shares his insights on a variety of SEO topics he is currently experimenting with, such as machine-based content production and translation, internal linking, and the automation of SEO inventory expansion based on various demand parameters. We also delve into his consulting journey across a spectrum of industries, from e-commerce and real estate to healthcare and travel, and the unique strategies he devised for each. Nitin also shares some valuable nuggets from his extensive speaking engagements and webinars. Don't miss out on this insightful and enlightening episode with one of the industry's leading voices on SEO. Tune in and enhance your SEO game with Nitin's invaluable advice and strategies. Follow Nitin: Twitter: https://twitter.com/_nitman LinkedIn: https://www.linkedin.com/in/nitman/ Botpresso: https://botpresso.com/ Subscribe to become a better SEO every day: http://betterseo.today/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr  The best SEO newsletter The best SEO podcast SEO consultant

Join me, Olga Zarr, SEO consultant, as I put my own website, SEOSLY, under the microscope in this video. It's been three years since I initially launched the site and diligently ensured it was SEO optimized. Since then, I've been focused on growing my business, creating content, and working with clients. In this audit, I'm critically assessing my own site for the first time in years. Subscribe to become a better SEO every day: http://betterseo.today/ This video is jam-packed with insights and advice from my own experience as an SEO consultant. You’ll learn the importance of regular audits, the consequences of neglecting older content, and get a behind-the-scenes look at how I handle SEO for my own website. Whether you're an SEO professional or just starting out in digital marketing, you're sure to take away some valuable lessons from my SEO audit. Tune in to find out how I manage the messy, intricate, and exciting world of SEO for SEOSLY!  Subscribe to become a better SEO every day: http://betterseo.today/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr  The best SEO newsletter The best SEO podcast SEO consultant

Unlock the secrets of premium SEO pricing with Olga Zarr, Myriam Jessier, and Jess Joyce. They break down how they navigate the tricky terrain of increasing their rates despite cheaper options in the market. Tune in as they share invaluable insights from personal experiences, ways to communicate value, and how to pivot your mindset from a price competition to a value proposition. All this and more in an exciting episode of #SEOCashFlow. Subscribe to become a better SEO every day: http://betterseo.today/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr  The best SEO newsletter The best SEO podcast SEO consultant

Get ready to dive deep into the world of SEO with a new episode of the SEO Podcast by #SEOSLY hosted by Olga Zarr. This time, we welcome an extraordinary guest, Ted Kubaitis, a heavyweight in the SEO industry. You may know Ted from the enlightening SEO Fight Club, or as the brilliant mind behind the remarkable SEO tool, Cora. In this fascinating interview, Ted peels back the layers of SEO myths and misconceptions, advocating for scientific tests and evidence-based strategies over hearsay and speculation. Hailing from a white hat background, Olga finds Ted's approach revolutionary, reshaping her understanding of SEO. As someone who views SEO as more of an opportunity to seize rather than a realm for the so-called "geniuses", Ted's humble yet highly informed perspective is as eye-opening as it is inspiring. As one of the few experts who truly understands the intricacies of SEO, Ted's insights carry a level of credibility that's rare in an industry often muddied with misinformation. Hear first-hand his journey from a background in physics and computer science to his incredible impact on SEO today. This conversation challenges widely accepted beliefs, such as the dismissive attitude towards keyword density and the idea of content pruning. If you've been following the same old SEO advice and seeing lackluster results, this is the conversation you've been waiting for. You'll walk away with a fresh perspective, empowered to challenge the status quo, and eager to run your own experiments based on Ted's scientific method. Whether you're a beginner in SEO or a seasoned professional, this insightful discussion with Ted Kubaitis is one you don't want to miss. Subscribe to the SEO Podcast by #SEOSLY and join us in this enlightening journey into the world of SEO. Don't just take our word for it - tune in, and let the facts speak for themselves. Follow Ted & SEO Fight Club Subscribe: https://www.youtube.com/seofightclub    Ted's tool: https://seotoollab.com/index.php Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr  The best SEO newsletter The best SEO podcast SEO consultant

Join Olga Zarr from SEOSLY in this comprehensive video guide, "The Single Most Important Rule in SEO." Olga illuminates the common errors and misconceptions in the SEO strategies of many businesses, even SEO agencies, and articulates the importance of understanding and implementing the basic principles of SEO for online success. ⚡️ Want to become a better SEO every day? Join #BetterSEOToday: https://seosly.com/betterseo/  The video highlights the story of an SEO agency whose clients were not ranking despite doing seemingly everything right, from producing frequent content to great design. The missing link? A critical understanding of one fundamental SEO rule - every page should be optimized for a specific keyword or set of closely related keywords. In a clear and straightforward manner, Olga explains why keyword optimization should not be scattered across a website, but rather, concentrated and tailored to each individual page. She gives a detailed illustration using a hypothetical dental practice and its potential keywords, such as "Dentist in Los Angeles," demonstrating how to strategize, organize, and optimize each webpage for a distinct keyword. Furthermore, Olga addresses the significant role of blogs and the importance of doing thorough keyword research before creating or optimizing a website. She advocates for an approach that emphasizes interlinking related topics and sticking to the principle of "one page, one keyword, one topic."Beyond just sharing the fundamental rule, Olga also suggests some techniques for mapping keywords to existing pages on a site and emphasizes the continuous process of adjusting and refining your SEO strategy over time. This video is a must-watch for anyone involved in SEO, from beginners to those in need of a refresher on the core tenets. Expect to come away with a deeper understanding of how to lay a solid foundation for a successful SEO strategy, by simply adhering to the "one page, one keyword" rule. Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr  The best SEO newsletter The best SEO podcast SEO consultant Feel free to reach out at olga@seosly.com

Join me in this captivating SEO discussion with the brilliant Nikki Halliwell, a technical SEO specialist hailing from Manchester, and currently working at Journey Further. With a rich resume spanning freelance SEO through her website, nikkihalliwell.com, SEO auditing with techseoaudits.com, and an active member of Women in Tech SEO, Nikki's journey is filled with invaluable insights and experiences worth sharing. ⚡️ Want to become a better SEO every day? Join #BetterSEOToday: https://seosly.com/betterseo/  In this interview, Nikki and I delve deep into the intriguing world of SEO, sharing personal experiences, success stories, and invaluable tips. We talk about life at an agency, taking the leap into freelancing, and the essence of practical learning in SEO, which often means breaking things to learn better! An important part of our conversation revolves around the intricacies of technical SEO audits. We share our processes, methods, and the importance of manual auditing over automated software, where Nikki brings in her specialization and insights. Nikki's multifaceted SEO journey doesn't end here. She's also a proud member of the fantastic Women in Tech SEO community and has mentored an SEO professional during WTSEO's inaugural Mentorship Program. With a wealth of experience in marketing and industry certifications, Nikki has shared her expertise at events like the London Book Fair and the Brighton Music Conference. She also runs a growing newsletter – Tech SEO Tips Newsletter, which stemmed from her successful Twitter series #TechSEOTuesday. So, get ready to dive into the world of SEO through Nikki's lens, learning about everything from agency work and freelancing, to technical audits and practical learning, right down to her love for coffee, wine, and spending quality time with her dog, Spud. Don't forget to subscribe for my daily SEO tips in the #BetterSEOToday series and to Nikki's Tech SEO Tips Newsletter. Together, let's unravel the fascinating world of SEO! Follow Nikki and check her sites: Website: https://www.nikkihalliwell.com/ Tech SEO audits: techseoaudits.com Nikki on LinkedIn: https://www.linkedin.com/in/nikkiroseh/ Nikki on Twitter: https://twitter.com/NikkiRHalliwell Nikki's newsletter: https://nikkihalliwell.us20.list-manage.com/subscribe?u=11f6172b63b3321ea5868af2b&id=a9e0524b0e