Join Olga Zarr from SEOSLY in this comprehensive video guide, "The Single Most Important Rule in SEO." Olga illuminates the common errors and misconceptions in the SEO strategies of many businesses, even SEO agencies, and articulates the importance of understanding and implementing the basic principles of SEO for online success.
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The video highlights the story of an SEO agency whose clients were not ranking despite doing seemingly everything right, from producing frequent content to great design. The missing link? A critical understanding of one fundamental SEO rule - every page should be optimized for a specific keyword or set of closely related keywords.
In a clear and straightforward manner, Olga explains why keyword optimization should not be scattered across a website, but rather, concentrated and tailored to each individual page. She gives a detailed illustration using a hypothetical dental practice and its potential keywords, such as "Dentist in Los Angeles," demonstrating how to strategize, organize, and optimize each webpage for a distinct keyword.
Furthermore, Olga addresses the significant role of blogs and the importance of doing thorough keyword research before creating or optimizing a website.
She advocates for an approach that emphasizes interlinking related topics and sticking to the principle of "one page, one keyword, one topic."Beyond just sharing the fundamental rule, Olga also suggests some techniques for mapping keywords to existing pages on a site and emphasizes the continuous process of adjusting and refining your SEO strategy over time.
This video is a must-watch for anyone involved in SEO, from beginners to those in need of a refresher on the core tenets. Expect to come away with a deeper understanding of how to lay a solid foundation for a successful SEO strategy, by simply adhering to the "one page, one keyword" rule.
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