I had the pleasure of sitting down with Nathan Gotch, an experienced SEO expert, to discuss his journey and insights into search engine optimization. Nathan shares how he got his start blogging about baseball pitching in college, then discovered the power of SEO to drive traffic.
From starting his own agency Gotch SEO in 2014 to now running a successful online training program, Nathan has spent nearly a decade immersed in the world of SEO. He provides an informative overview of his SEO process, from in-depth keyword research to technical audits to optimizing content and links.
Throughout our conversation, Nathan emphasizes focusing on high-value keywords that align with business goals, rather than vanity metrics like overall traffic numbers. He also discusses the evolution of his business from a solo consultant to building an agency team, and now creating product-based offerings like his Gotch SEO Academy.
I found the interview highly valuable, with Nathan providing a wealth of knowledge based on his years of experience doing SEO himself and teaching others. Whether you're new to SEO or looking to take your skills to the next level, you'll get a lot of insightful tips and advice from Nathan's approach.
Watch the interview on YouTube
Follow Nathan Gotch
- LinkedIn: https://www.linkedin.com/in/nathangotch/
- YouTube: https://www.youtube.com/c/gotchseo
- Website: https://www.gotchseo.com/
- X/Twitter: https://twitter.com/nathangotch
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