What does it mean to build a business in public? Should you share business decisions in real-time and admit to your mistakes publicly? Is there value to involving your audience in the creative process? When Becky Okell and Huw Thomas first started dating, Becky stole one of Huw’s one-of-a-kind vintage jackets. The pair decided to remake that jacket and started sharing the whole journey on Instagram. This led to them founding Paynter Jacket Co. Their limited-edition jackets are only available four times per year and sell out in minutes, so their online store has only ever been open for 95 minutes.
This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.
The podcast Small Business, Big Lessons is embedded on this page from an open RSS feed. All files, descriptions, artwork and other metadata from the RSS-feed is the property of the podcast owner and not affiliated with or validated by Podplay.