You Are Not Apple

On August 4th, 2017, I was running my first optimized solo cleaning business in Upstate New York. I was earning over $50,000 profit on 2 days per week without employees. This is when I dove into the world of online courses and coaching in our industry. I was working on the ISO Model Course while I was in the midst of finalizing the optimization of that first solo biz. I also started a YouTube channel called Smart Cleaning Biz and released weekly video blogs to help cleaning company owners. They didn't get many views and I didn't do much in the way of promoting them. I was learning, just figuring out how to help others in the industry. On August 4th, 2017 I was happy and content to be a solo cleaning forever working a few days per week. Little did I know that only 3 months later, the Lord would open the door for us to sell the cleaning business and move back to our hometown in Montgomery County, PA.

I dug deep into the archives to find this gem I will share others from this era of the Smart Cleaning Biz circa 2017- 2019. It's a short message, I was teaching solo cleaners that wanted what I had. They were looking for all of my optimizing tricks. I was still developing the ISO Model and used this lesson to teach solos that they are doing it all wrong. They need to initialize and stabilize before they could optimize. Stabilizing requires people skills and business savvy and cleaning science knowledge. I was encouraging them to follow the I-S-O Model. Many that I encountered were doing it backwards. They would start by initializing. You have to start there. They would try to optimize what they had and then attempt to stabilize it. This doesn't work. They were doing the I-O-S Model, which I called Apple. We're not Apple. Don't follow their operating system. Follow mine to do what I've done. That message has grown over the years, but is fundamentally the same. It is taught in the Solo Elite Membership powered by the ISO Model Course. I encourage you to check it out.