Ep 32: Synchtank Summit Fireside Conversation with Hipgnosis Founder and CEO Merck Mercuriadis
As the Founder and CEO of Hipgnosis, Merck Mercuriadis has led the way in establishing music rights as an asset class.
As part of last month's Data, Rights & Royalties Summit, Synchtank Marketing Manager Emma Griffiths caught up with Mercuriadis to discuss the booming catalog acquisition market, the value of music IP on a global scale, changing where the songwriter sits in the economic equation, and more.
For more details head to synchtank.com/summit
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