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Ep 32: Synchtank Summit Fireside Conversation with Hipgnosis Founder and CEO Merck Mercuriadis

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As the Founder and CEO of Hipgnosis, Merck Mercuriadis has led the way in establishing music rights as an asset class.

As part of last month's Data, Rights & Royalties Summit, Synchtank Marketing Manager Emma Griffiths caught up with Mercuriadis to discuss the booming catalog acquisition market, the value of music IP on a global scale, changing where the songwriter sits in the economic equation, and more.

For more details head to synchtank.com/summit

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by Synchtank