MBA2258 The Business of Japan P2: The Economy of Kawaii
So how exactly did a cartoon kitten take over the world? And why does Japan consistently produce products that are almost dangerously cute? It’s no accident — it’s a business strategy. Kawaii is a catch-all term for a specific aesthetic, something Japanese businesses purposely cultivate. Loosely translated, it means “cuteness.” But kawaii is no child’s […]
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