LIV: Saudi Arabia’s global sportswashing campaign

Would you accept a billion dollars to play golf? A new competition funded by Saudi Arabia called LIV Golf is turning the usually staid and boring game of on its head.

Saudi money is funding a new golf tournament around the world, and it’s ruffling feathers in the established corridors of the sport like the USPGA and The Royal and Ancient Golf Club. The new tournament LIV is offering hundreds of millions of dollars to secure players from other tours, and many are accepting.

In this episode, we’re joined by Sam Squiers, host of LiSTNR’s On Her Game and The Sport podcasts. We learn what is LIV - and what is sports washing?

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