Build Your Brand Through Podcasting with Erik Cabral
Today, our expert guest is Erik Cabral, Founder of the media agency, On Air Brands, the innovative networking and podcasting event PodMAX, and real estate investment company, Mindado Investment Group. He’s also the host, co-host, and/or producer on multiple shows, himself: Entrepreneurs Circle, Capital Hacking, On Air Brands LIVE, Cashflow Ninja, the Hidden Entrepreneur, and True MultiFamily. With multiple businesses, partnerships, and podcasts, Erik is the quintessential “serial entrepreneur” who spends much of his time helping others grow their businesses, brands, and reputations.
Erik spent twenty years grinding in corporate America. The second time he was laid off, despite many high-paying offers on the table, Erik decided to step back and examine why he was so unhappy and unfulfilled in his life. He stumbled upon the book Rich Dad, Poor Dad by Robert Kiyosaki and it changed everything for him.
We’re in a renaissance age with respect to the industry he’s found himself in. Several years ago, everyone realized they needed to have a website for their business. Now, everyone is starting to realize that it is critical to have a podcast if you have a business. You can podcast for many different reasons, but if you’re running a business, people want to know the people behind that business. They want to know the story behind the logo.
Why should you start a podcast? Whether you have a job and want to start a podcast on the side, or you’re in the early stages of building a business, you can approach it in many different ways. You can start a podcast now in order to document your journey – which people love – and they can even go back and listen to your earlier episodes to recognize and appreciate your growth.
Whatever you do, don’t start a podcast as a vehicle to sell. If you do, your show won’t last. People can smell salesmanship through their earbuds – and they won’t like it. If you genuinely think you can help someone, just talk about what you do. If it’s of interest people will come to you. Don’t get hung up on the equipment or the technicality of it all. Just start.
Anyone can start a podcast. Don’t let perfectionism get in the way. Empower yourself, give yourself the space to discover and grow, and you may find a whole new channel for expressing yourself while also growing your business and authority.
The Biggest Helping: Today’s Most Important Takeaway
“I really, truly feel, especially in this day and age when there’s so much divide, that people have to understand that we are more alike than we are different. We can come to the table by learning about each other and honoring and celebrating each other and our differences. And, you can do that by just reaching out to people and having empathy for people so that you understand where they’re coming from. Everyone has reasons why they think or do, but we’re all human. We’re all here to help each other and love on each other and that’s truly the message that I’m trying to put out there and really summed up through my mission in life and my company’s mission, which is changing the world, making the world a better place, one mic at a time, and that’s really the driving force behind what I do.”
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