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The Daily Helping

Run Your Service Like an Entrepreneur with Dr. Shawn Dill & Dr. Lacey Book

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Today, our expert guests are Dr. Shawn Dill and Dr. Lacey Book. They are both chiropractors by profession but have transitioned into doing some amazing things in the world by running the Black Diamond Club, a group of over 600 professionals with a desire to reach more people and make a bigger impact in the world – all while creating and living the lifestyle they deserve. Their work is driven by relationships, collaboration, and a mission where health and success are seen as fundamental truths rather than fundamental pursuits.

Dr. Shawn was passionate about chiropractic work at a young age and knew he wanted to change the world. As he entered into his 30s, he compared his strenuous workload to his global impact and realized how limited his scope for change was. He knew that, at the pace he was moving, he would not accomplish all of his goals.

Dr. Lacey, on the other hand, never thought she would be a chiropractor. The profession chose her. She was working at a bank when someone recruited her and she fell in love with the field. She soon realized that all service providers struggle with the same issues: marketing, sales, and mindset.

Service providers are endlessly passionate about giving their services to people. They want to help, which makes it hard to balance the business and service halves of the equation. The Black Diamond Club formed as a way to help service providers be more successful in managing that blend, so that they had more to give.

Seeing that most service providers were struggling to treat their business like a business, Dr. Shawn Dill and Dr. Lacey Book came together to write “None of Your Business.” They embrace the concepts of entrepreneurship and help people feel excited about becoming a businessperson, in addition to a service provider.

The Biggest Helping: Today’s Most Important Takeaway

“I have one line that I live my life by: Done is better than perfect. So many people out there strive for perfection. They worry about even getting online, doing a live video, taking a photo, or putting themselves out there, because they’re worried about this perfection that needs to be portrayed. Done is better than perfect. If you just do, you will go so much farther.”

“History remembers people who have had a conviction stronger than their desire to please. Every historical figure, good and bad, who we remember, they were convicted in something and they did not let the world shape that conviction. They stood for something. Go out and stand for something and you can make a massive impact.”

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The Daily Helping is produced by Crate Media

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