Who’s winning the war for our attention?

Who doesn't love TV? In this golden era of the small screen, there's heaps of choice too - Bridgerton, Anatomy of a Scandal, Drive to Survive, Love is Blind, Bodyguard, Tiger King, Queen's Gambit, Game of Thrones... How do you ever run out of things to watch? While Netflix used to think its only competition for her attention was when she went to sleep, all that has changed. As a company they’ve finally acknowledged the huge rise in competition. Because when we wake up, and look to our screens - there's endless options available.

The total time we spend on social media and streaming platforms is mind-boggling. Every minute, there are 44 million views on Facebook live. But TikTok smash those numbers with three times that engagement - there's 167 million views every minute. So recently, when Netflix, the previously unrivalled king of content, announced its first drop in subscribers in a decade recently… Darcy and Sascha sat down to discuss: Who’s winning in the war for our attention?

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