The Reuse Revolution is (A)live: A conversation with rCup’s Michael Martin and Keiko Niccolini
Back in the pre-pandemic days, some of our listeners may have attended a concert or an event where r.Cup provided their reusable cup service to replace single-use cups. And one of the special things that they did was work with some of the world’s biggest artists, like U2, Jack Johnson, and the Rolling Stones to engage their audiences around reuse.
BUT r.Cup is about a lot more than just reusable cups. Like UPSTREAM, they’re working to build and support the reuse movement to disrupt single-use across the board, and this year they’re expanding into reusable to-go ware for take-out and delivery with their new initiative r.Ware.
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