On this episode of The Leadership Locker, Rich talks about the tendency that some people have to continue doing something simply because they have already invested resources in it.

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Personal Branding | Rich Cardona Media

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The Sunk Cost Fallacy

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Starting and growing a business is harder than it was to serve in the United States Marines.

Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. 

If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. 

We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. 

Guests: 
Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Dorie Clark, Jocko Willink, Andy Frisella, and more...