Join Daniel as he sits down with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, to discuss the importance of building relationships with customers and the power of storytelling in marketing.
In this special live episode straight from the Marketingland stomping grounds, Daniel and Elfried are unpacking the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.
They also dive into the value of niche content and the role of authenticity in brand messaging. Don't miss out on this insightful conversation with a marketing expert who has achieved remarkable success in a short period of time.
00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success
00:06:45 - The Role of Marketing in Content Creation
00:08:39 - The Power of Listening on Social Media
00:15:25 - Adapting to Changing Marketing Platforms
00:19:40 - How to Be a Content Expert
00:25:24 - The Power of Community Content
00:44:51 - Using Creative Constraints for Growth
Follow Elfried:
LinkedIn: https://www.linkedin.com/in/elfriedsamba/
Twitter: https://twitter.com/ElfriedSamba
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
In this special live episode straight from the Marketingland stomping grounds, Daniel and Elfried are unpacking the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.
They also dive into the value of niche content and the role of authenticity in brand messaging. Don't miss out on this insightful conversation with a marketing expert who has achieved remarkable success in a short period of time.
00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success
00:06:45 - The Role of Marketing in Content Creation
00:08:39 - The Power of Listening on Social Media
00:15:25 - Adapting to Changing Marketing Platforms
00:19:40 - How to Be a Content Expert
00:25:24 - The Power of Community Content
00:44:51 - Using Creative Constraints for Growth
Follow Elfried:
LinkedIn: https://www.linkedin.com/in/elfriedsamba/
Twitter: https://twitter.com/ElfriedSamba
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
The podcast The Marketing Millennials is embedded on this page from an open RSS feed. All files, descriptions, artwork and other metadata from the RSS-feed is the property of the podcast owner and not affiliated with or validated by Podplay.