Bob Cialdini, one of the world’s leading social scientists, joins Scott to discuss his seven principles of persuasion and his revised edition of Influence — the psychology of why people say yes. Bob also shares how to use these principles in thoughtful debates, politics, and parenting. Follow him on Twitter, @RobertCialdini. 
Scott opens with his thoughts on Verizon selling Yahoo and AOL, Epic Games vs. Apple, and Biden’s economic plan. 
Algebra of Happiness: Tell someone how impressed you are with them. 
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Principles of Persuasion — with Bob Cialdini

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Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice.
On Mondays, Prof G Markets breaks down what’s moving the capital markets, teaching the basics of financial literacy so you can build economic security.
Wednesdays, during Office Hours, Scott answers your questions about business, career, and life.
Thursdays, Scott has a conversation with a blue-flame thinker in the innovation economy.
And Scott closes the week on Saturdays with his Webby Award–winning newsletter, No Mercy / No Malice, as read by actor and raconteur George Hahn.
To resist is futile…
Want to get in touch? Email us, officehours@profgmedia.com

Principles of Persuasion — with Bob Cialdini

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