Over 25 years, WE built a golden brand by inspiring children to rally around their charismatic leader. But behind the scenes, employees experienced a cult-like culture and a troubling blur of charitable and commercial activities. In the aftermath of a national scandal, thousands of donors and volunteers (and dozens of ‘celebrity ambassadors’) are left wondering where the money went, and whether the savior industry creates a constant need for victims. From CANADALAND, the news company that exposed it all, this is the exclusive story of a charity that did well when it was supposed to be doing good.
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This trailer contains source materials used under the Fair Dealing provisions of the Copyright Act.
It Takes a Child
Craig Kielburger's Story - A Journey into Child Labour
Directed by Judy Jackson
Produced by Judy Films
The Story of Craig Kielburger
produced, and narrated by Sherine Mansour
In Search Of Character
Elkind+Sweet Communications, Inc
The Price WE Paid
The Fifth Estate/CBC
Interview with Craig Kielburger
Craig Kielburger NSB Speakers promotional video
Marc Kielburger NSB Speakers promotional video
WE Movement Youtube Channel
MeToWe Youtube Channel
CTV News - Kielburger brothers interview with Lisa Laflamme
MTV Cribs: Craig Kielburger Episode
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