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Thoma Bravo's Behind the Deal

How ABC Fitness Keeps Your Gym Running

Thoma Bravo Managing Partner Scott Crabill details how ABC Fitness quadrupled their client base after Thoma Bravo acquired the fitness technology company in 2018, and then discusses how ABC’s go-to-market strategy was transformed and taken to the next level with ABC Fitness CEO Bill Davis.
Thoma Bravo's Behind the Deal
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