Bold, Brave Entrepreneurship With Sue Parker

On this episode of Build Better Brands, Danielle Clarke is joined by lifestyle entrepreneur, Sue Parker, who educates women on the how, the why and the what to help them create a life that works for them.

KEY TAKEAWAYS

• When I had my kids I realised that this corporate career had no flexibility or freedom, I couldn’t deal with the school holidays, I was never going to see them. I saw dads going through this as well, we all wanted to be successful in our careers and have purpose and contribute, but at the same time you can’t get a work life balance when you work for somebody else. So, I thought enough’s enough.
• I didn’t know what my values were. We have a lot of conditioning when we’re growing up. For me, success was having the career ladder, having the status/title, earning more money, doing better every year (while constantly hitting the glass ceiling). People think you’re doing well when you have a good job, parents and family will comment on it. For me, when I became a mum, all this stuff I’d worked for, all these values I had were somebody else’s, not mine, they didn’t matter.
• You’re brain-priming all the time. If I expose myself to negative people who don’t believe in what I’m doing all of the time, and I let that become my inner monologue, I wouldn’t have done this. But I didn’t, I literally consumed and absorbed every influencer that was having a positive impact on me, every person in my life who was on a similar journey or interested, I would go for it.
• I was finding out who the person I was when I was a teenager and I felt like the world was my oyster. I’d suppressed this for so long to be this perfect professional that I’d forgotten my personality. When I’m with the kids I’m most me, authentic, open and honest, I laugh, dance and do stupid things and I was OK with that. But with my husband, family members and friends, I just couldn’t be like that. I found that it was as much about showing up bolder, a little bit sillier or authentic every single day.

BEST MOMENTS

‘Becoming an entrepreneur, I’ve literally had to forget all the things I would have known, trusted, valued and leant on. I now check off against a different set of values which means my decision-making has changed.’
‘For me, having a lifestyle business is not to do with building a Fortune 500 company, it’s about having a business that works for your life, and I think so many of us need this now.’
‘If you’re in this position, it’s going to take a long conversation [with your partner] over a long period of time. They want to know you’re serious and that you’ve bought into this goal, that it’s not just a whim because you’ve had a bad day or an argument with your boss.’
‘If you listen to too much news it feels like everything’s out of control, and that makes you feel powerless. You need to feel empowered, and the only way to do this is to change and control your narrative.’

ABOUT THE GUEST

Sue Parker: Like most of us I studied hard and went into a tech career. I found myself in a male dominated space proving myself over and over. After finally climbing the career ladder to become a data leader I thought I’d have more time as the boss, more control and freedom to finally use my potential. Instead, I was stressed, I had no time and hardly saw the kids.

My passion is helping women to unleash the best version of themselves while creating a business that works for their dream life… one with freedom, fulfilment, and joy.

I started questioning every career choice. Frustrated and resentful of people with more freedom. Then I realised I must use my personal power to create a business that works for my dream life. It can be hard on your own without support to make a massive transformational change in your life.

When I started my business I had commitments, I was the breadwinner with a successful career, and I had two kids under 5. And no one around me believed or supported my ideas. It's about choosing yourself & knowing how much others will benefit.

Website: https://sueparker.io/

PODCAST DESCRIPTION

The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others.

On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you!

ABOUT THE HOST - DANIELLE CLARKE

Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.

WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call

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