How to create a successful data strategy? John Bottega, EDM Council

Welcome to the Data Insiders podcast, the show about data and how to use it to shape businesses and the world for good. With this season’s first guest, John Bottega, we will talk about how to build a business-driven data strategy and what to do with it once you get it.

What’s the difference between data strategy and data management strategy? How do you succeed in setting up both of them, avoiding common mistakes? Are there any helpful tools to get your job done?

Find more information about EDM Council and their DCAM and CDMC frameworks on www.edmcouncil.org

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